Consumer Data: Gamification to Build Your 1st Party Data

[rUparaHmaN017]

Consumer data is the new gold for any brand or company. And with good reason. Up-to-date information on who the target customer is, what their tastes and needs are, and what they expect from a brand , allows the company's different departments to work on much more personalized campaigns and offers that will achieve a greater impact on their target and, therefore, increase their sales.

In this sense, there are different types of data that can be useful for the commercial purposes of companies, however, first party data, those obtained directly from the consumer thanks to pakistan telephone number data campaigns, social networks, surveys, etc. are those that present a higher degree of precision and reliability. The ways to capture first party data can be multiple and varied , which will allow collecting a large volume of information about the consumer, however, an excess of data can be a barrier to obtaining clear conclusions.

Therefore, data collection and use must be done intelligently. To do this, the first step is to carry out a data cleaning process that allows the brand to optimize the usefulness of its databases with updated and useful records. This translates into doing an authentic cleaning and identifying duplicate, outdated, incorrect or incomplete data. A process that requires investing time, but which will be more than necessary to be able to manage any database more easily.