Why should keyword research be ongoing?
Posted: Sat Dec 28, 2024 9:51 am
The next step will be to understand if those terms have a high potential for your company, analyzing their search volumes. Why not exploit them to obtain a positioning on the web and beat your competitors?
Choosing the right keywords is not easy, so it is necessary to monitor those for which competitors are positioned in the search results and carry out research continuously.
If your competitors outrank you in organic search for keywords you didn't consider, they might even get more clicks,generate more leadsand earn more.
keywords change : there are different ways to say the same thing;
your audience grows and evolves and the way people use search engines changes over time;
search engines are also evolving , algorithms are becoming belgium telegram data more complex to better understand content and interpret user intentions more precisely;
You need to keep updating your content so that it is always relevant to your target buyer persona.
Paid Traffic: What to Learn from Competitors
There is still no universal formula for success in advertising. However, there is always something to learn and first, guess what, let's check out what the competition is doing, understand what their strengths and weaknesses are and act accordingly by looking at their strategies, what keywords they are bidding on and in which countries and what types of ads they are using so that we can understand which ones to avoid and what you might have overlooked.
This is because your ads are displayed close to those of your competitors and it is precisely in this moment that they must be as persuasive and relevant as possible, in a very small space. How to do it?
Here are some questions you might try to answer:
What is their main goal? Increase site traffic, lead generation or on-site purchase?
What marketing levers are they using?
Do they offer exclusive promotions? Which ones? Discounts or coupons?
What services or products do they push the most?
Check out your competitors' moves on social media
Developing an effective social strategy can be tricky, but looking at your competitors’ accounts and studying their content can provide great insights and ideas on how to improve your current editorial plan or create one.
Choosing the right keywords is not easy, so it is necessary to monitor those for which competitors are positioned in the search results and carry out research continuously.
If your competitors outrank you in organic search for keywords you didn't consider, they might even get more clicks,generate more leadsand earn more.
keywords change : there are different ways to say the same thing;
your audience grows and evolves and the way people use search engines changes over time;
search engines are also evolving , algorithms are becoming belgium telegram data more complex to better understand content and interpret user intentions more precisely;
You need to keep updating your content so that it is always relevant to your target buyer persona.
Paid Traffic: What to Learn from Competitors
There is still no universal formula for success in advertising. However, there is always something to learn and first, guess what, let's check out what the competition is doing, understand what their strengths and weaknesses are and act accordingly by looking at their strategies, what keywords they are bidding on and in which countries and what types of ads they are using so that we can understand which ones to avoid and what you might have overlooked.
This is because your ads are displayed close to those of your competitors and it is precisely in this moment that they must be as persuasive and relevant as possible, in a very small space. How to do it?
Here are some questions you might try to answer:
What is their main goal? Increase site traffic, lead generation or on-site purchase?
What marketing levers are they using?
Do they offer exclusive promotions? Which ones? Discounts or coupons?
What services or products do they push the most?
Check out your competitors' moves on social media
Developing an effective social strategy can be tricky, but looking at your competitors’ accounts and studying their content can provide great insights and ideas on how to improve your current editorial plan or create one.