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Make your brand and products visible on social media

Posted: Sat Dec 28, 2024 10:14 am
by rUparaHmaN017
Summer is the perfect time to relax and… to be active on social media. According to a study by Adglow, a consultancy firm specializing in digital marketing and social media, 21% of Spaniards increase their use of social media during the holidays. For this reason, it is important to give visibility to your brand and offers on these platforms to avoid losing the link with the customer during these days. Along these lines, it may also be interesting to contact our customers via email to offer them discounts and show them the new products they can find in our e-commerce.

Persuade the user to interact with your brand or products . In a global world, getting the user's attention is a complicated task. For this reason, once you achieve this, it is convenient to send taiwan telephone number data reminders with the aim of converting this interest into a sale. To do this, it is very useful to propose a remarketing strategy that makes the brand and products visible through ads based on their searches or browsing or to send a notification with the product forgotten in the cart to try to recover that customer. This practice, which offers very good results, is currently only put into practice by 18.9% of e-commerce sites, according to a study by ESIC Business & Marketing School and Sum | The Sales Intelligence Company.

Make the payment experience easy and secure . The user's experience when paying is a critical point in the purchase. A fast, easy and secure payment process is crucial to the final result. Achieving this requires sites to have a payment gateway, operational from any device, that contemplates a wide variety of payment methods, with the aim of the potential client finding the one that best suits their needs or personal preferences, that reduces to a minimum the number of steps to complete the transaction and that provides total confidence.

The Paylands payment gateway is a good alternative , as it is very intuitive - this means that any user is able to make the payment in a simple and agile way - and extremely robust, as it has PCI certification, which validates more than 50 technical and operational parameters. It also complies with the recent PSD2 regulations thanks to 3D Secure authentications or "secure payment". In addition, it is equipped with card tokenization technology and an intelligent anti-fraud system.