Applied to marketing and sales terms, conversion has to do with getting a user to perform a specific action , aligned with the objectives that a brand or company had established. For example: a user has subscribed to the newsletter, used a specific discount code, completed a data form, clicked on a link or installed an app. The conversion rate tells us what percentage of users have completed a desired action.
A rate, you must divide the total audience number by the number of users spain telephone number data who have performed the desired action and convert that figure into a percentage. For example: number of users who clicked on an ad on Instagram, divided by the total number of people reached by the ad. So, if our ad reached 2,000 people, but only 400 clicked, the conversion rate would be: (400 / 2000) x 100 = 20% Conversion in lead capture campaigns Interactive content marketing campaigns on digital channels, such as quizzes , prize wheels, registration-based raffles or code validation campaigns, have lead capture as one of their main objectives .
The conversion rate of an online campaign of this type is one of the most important metrics, as it can determine the success of the campaign. Its analysis allows adjustments to be made during the development of the action, in order to make the most of the traffic received. The formula for calculating the conversion rate in acquisition campaigns is: Conversion (%) = (registrations / visits) x 100 The conversion rate in marketing campaigns with Cool Tabs All campaigns generated with Cool Tabs have access to a statistics panel .
To calculate the conversion
-
nusaiba131
- Posts: 91
- Joined: Sat Dec 28, 2024 3:12 am
