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And it does that in just four words.15. Nike: “just do it”it’s a classic for a reason. “just do it” hovers over every product and event nike creates or sponsors and has been synonymous with the brand for more than 25 years.But it‘s unlikely kennedy + weiden, the agency behind this tagline, knew from the start that nike would brand itself in this way. In fact, nike’s product used to cater almost exclusively to marathon runners, which are among the most hardcore athletes out there.

The “just do it” campaign widened the funnel, and it s proof positive that some brands egypt mobile phone numbers database need to take their time coming up with a tagline that reflects their message and resonates with their target audiencewhat I like: “just do it” transformed the brand from just a seller of athletic apparel to a state of mind. It encourages even the non-athletes among us to put on a pair of running shoes and head outside.16. Apple: “think different.



”this tagline was first released in the apple commercial called “here s to the crazy ones, think different,” a tribute to time-honored visionaries who challenged the status quo. The phrase itself is a bold nod to ibm’s campaign “think ibm,” which was used at the time to advertise its thinkpad.Soon after, the tagline “think different” accompanied apple advertisements all over the place, even though apple hadn t released any significant new products at the time.All of a sudden, people began to realize that apple wasn t just any old computer it was so powerful and so simple to use that it made the average computer user feel innovative and tech-savvy.