The advantages of commercial SMS
Posted: Wed Dec 04, 2024 5:56 am
Since 2009, commercial SMS has been booming. More and more companies are using this direct marketing channel to communicate with their customers. Sending alerts, surveys, launching promotional offers... Flexible and fast, SMS marketing offers multiple communication possibilities . Messages can have an informative or promotional purpose .
In 2021, 11.3 billion SMS messages were sent in France. Over the year, SMS marketing experienced a growth of 18.18% compared to 2020. Of the total messages sent by brands, 60% are transactional (6.8 billion) and 40% are commercial (4.5 billion). In this article, we present the benefits of commercial SMS for your brand .
What is commercial SMS?
Commercial SMS consists of sending messages directly to the customer's phone to:
Inform you about a promotion;
Invite him to an upcoming event, such as the opening of a new store;
Alert you at a specific time;
Promote limited-time offers or news.
Segmented information is only sent to customers who have given their consent to receive SMS (opt-in).
What are the objectives of commercial SMS?
Commercial SMS is used to both attract and retain customers. In terms of prospecting, it offers great segmentation possibilities . It allows you to generate traffic in the store, in a specific area of influence.
You can also incorporate more subtle and engaging overseas chinese in australia data mechanics, such as downloading a discount coupon to use on a website. This type of SMS campaign responds to the dual objective of acquiring contacts and disseminating a commercial offer.
What are the best practices for launching an SMS marketing campaign?
Discover the 4 rules to follow when sending commercial SMS :
Obtaining consent from recipients . A word of advice: be well informed about the regulations in force before launching your SMS marketing campaign. If you rent prospecting files from a specialized company, consent is already included.
Respect the permitted times . It is forbidden to send commercial SMS between 8 pm and 8 am on working days. You are also not allowed to schedule a campaign on Sunday or on a public holiday.
The content of the messages must be concise and attractive. The size limit not to exceed is 160 characters . Each word must be chosen carefully. To convert as many prospects as possible into customers, consider personalizing your commercial SMS : first name, last name, gender, birthday, product ordered, etc.
The times identified as the most effective by marketers are Tuesdays or Thursdays, from 10 am to 12 pm or from 2 pm to 4 pm. The best time to send depends above all on your clientele and factors such as profession, age or habits. Don't hesitate to use the A/B testing technique to find the ideal time.
Limit the number of emails sent to the same audience.
Include the STOP SMS at the end of your messages. This gives your recipients the option to stop receiving your promotional offers.
Why start with commercial SMS now?
Commercial SMS offers many benefits for brands. TPE, SME, large companies... It is a marketing technique that can be adapted to all types of companies in any sector of activity. It can be easily combined with other marketing channels such as email or push notifications.
SMS marketing campaigns generate strong engagement . After receiving it, 9 out of 10 commercial SMS are read immediately. They have an exceptional delivery rate .
According to operator statistics, 95% of messages are received in less than 10 seconds. Almost all (99%) are received in less than 10 minutes.
SMS campaigns are simple and quick to implement. They do not require extensive technical skills. The ease of implementation saves marketing teams a lot of time. In just a few minutes, brands have the opportunity to establish an immediate relationship with their prospects or customers.
SMS marketing campaigns to build customer loyalty guarantee results on a small budget. Each message sent costs just a few cents.
In 2021, 11.3 billion SMS messages were sent in France. Over the year, SMS marketing experienced a growth of 18.18% compared to 2020. Of the total messages sent by brands, 60% are transactional (6.8 billion) and 40% are commercial (4.5 billion). In this article, we present the benefits of commercial SMS for your brand .
What is commercial SMS?
Commercial SMS consists of sending messages directly to the customer's phone to:
Inform you about a promotion;
Invite him to an upcoming event, such as the opening of a new store;
Alert you at a specific time;
Promote limited-time offers or news.
Segmented information is only sent to customers who have given their consent to receive SMS (opt-in).
What are the objectives of commercial SMS?
Commercial SMS is used to both attract and retain customers. In terms of prospecting, it offers great segmentation possibilities . It allows you to generate traffic in the store, in a specific area of influence.
You can also incorporate more subtle and engaging overseas chinese in australia data mechanics, such as downloading a discount coupon to use on a website. This type of SMS campaign responds to the dual objective of acquiring contacts and disseminating a commercial offer.
What are the best practices for launching an SMS marketing campaign?
Discover the 4 rules to follow when sending commercial SMS :
Obtaining consent from recipients . A word of advice: be well informed about the regulations in force before launching your SMS marketing campaign. If you rent prospecting files from a specialized company, consent is already included.
Respect the permitted times . It is forbidden to send commercial SMS between 8 pm and 8 am on working days. You are also not allowed to schedule a campaign on Sunday or on a public holiday.
The content of the messages must be concise and attractive. The size limit not to exceed is 160 characters . Each word must be chosen carefully. To convert as many prospects as possible into customers, consider personalizing your commercial SMS : first name, last name, gender, birthday, product ordered, etc.
The times identified as the most effective by marketers are Tuesdays or Thursdays, from 10 am to 12 pm or from 2 pm to 4 pm. The best time to send depends above all on your clientele and factors such as profession, age or habits. Don't hesitate to use the A/B testing technique to find the ideal time.
Limit the number of emails sent to the same audience.
Include the STOP SMS at the end of your messages. This gives your recipients the option to stop receiving your promotional offers.
Why start with commercial SMS now?
Commercial SMS offers many benefits for brands. TPE, SME, large companies... It is a marketing technique that can be adapted to all types of companies in any sector of activity. It can be easily combined with other marketing channels such as email or push notifications.
SMS marketing campaigns generate strong engagement . After receiving it, 9 out of 10 commercial SMS are read immediately. They have an exceptional delivery rate .
According to operator statistics, 95% of messages are received in less than 10 seconds. Almost all (99%) are received in less than 10 minutes.
SMS campaigns are simple and quick to implement. They do not require extensive technical skills. The ease of implementation saves marketing teams a lot of time. In just a few minutes, brands have the opportunity to establish an immediate relationship with their prospects or customers.
SMS marketing campaigns to build customer loyalty guarantee results on a small budget. Each message sent costs just a few cents.