Branded content and Victoria's Secret
Posted: Sun Jan 05, 2025 8:39 am
he Internet has become one of the main sources of information, if not the first one that users consult to obtain data and opinions before making their purchases, so not having a digital presence is synonymous with being left behind in the market, users and your competitors.
Branded content is a good technique for promoting digital presence, since, as we have mentioned before, it bases the vast majority of its strategies on new technology media.
Having an updated blog and managing social profiles will help you improve your digital presence and ensure that you attract and retain customers through the Internet.
But all of this will be a wasted effort if all of the traffic you usa mobile phone numbers database collect from branded content is not redirected to a corporate website where the customer can obtain more information or make a purchase.
Engagement
Winning over customers is the goal that every company pursues when creating a communication campaign.
In the past, this objective was not achieved, rather the opposite, since the lack of personalization and the bombardment of advertising meant that the end user ended up saturated with advertising.
Now, fortunately, companies are starting to really worry about establishing a good relationship with users, that is, they are starting to create engagement.
Creating well-selected content and managing social media with the customer in mind rather than self-promotion are two of the ways branded content can create engagement with users.
Branded content is a good technique for promoting digital presence, since, as we have mentioned before, it bases the vast majority of its strategies on new technology media.
Having an updated blog and managing social profiles will help you improve your digital presence and ensure that you attract and retain customers through the Internet.
But all of this will be a wasted effort if all of the traffic you usa mobile phone numbers database collect from branded content is not redirected to a corporate website where the customer can obtain more information or make a purchase.
Engagement
Winning over customers is the goal that every company pursues when creating a communication campaign.
In the past, this objective was not achieved, rather the opposite, since the lack of personalization and the bombardment of advertising meant that the end user ended up saturated with advertising.
Now, fortunately, companies are starting to really worry about establishing a good relationship with users, that is, they are starting to create engagement.
Creating well-selected content and managing social media with the customer in mind rather than self-promotion are two of the ways branded content can create engagement with users.