I recommend you to read: Direct Response Copywriting, 4 Effective Tips to Put It Into Practice
Web Copywriting and SEO Copywriting
Is there really that much difference between copywriting, web copywriting and SEO copywriting?
I think not, and I will explain why.
By now, you should have understood that copywriters (freelancers or hired) are essential to create the text content of any marketing campaign. Whether it is online or offline.
The point is: you can't write the text for your website yourself unless you are (also) a copywriter.
Communication has always been chinese overseas america phone number data challenging. Generally speaking, those who own a business or a company don't know how to communicate what they do to their target audience.
The reason you can't write your own ad texts or the content of your homepage or ads on Facebook and Instagram is the same as the reason why I can't fly a spaceship: I don't have the skills.
Are you struggling to get to the first results of Google and search engines?
Can't keep up with the content your competitors are publishing on the web? Do you want to get more traffic to your company website or blog but don't know how to do it?
Maybe you provide interesting content for your audience, but no one reads it because it is not optimized for search engines.
Most likely you don’t know what the techniques for optimizing text for search engines are. To learn all about it, you would have to stop working for months and then continue to constantly keep up to date with the latest algorithm updates.
How Much Money Can Freelance Writers Make

You’re not a manager at a communications agency and you’re not looking for copywriters to write advertising campaigns for your products or services.
You came across my blog post because you want to know more about this wonderful profession. You also want to know, as Londoners say, if the juice is worth the squeeze. Is the game worth it?
Google PageSpeed Insights
Core Web Vitals report from Google Search Console
Google’s Lighthouse report viewer
Core Web Vitals is currently the best report that web developers can use to measure the quality of the user experience of online pages. However, Google itself is keen to point out that Core Web Vitals is not perfect and that new implementations are released regularly.
Core Web Vitals main metrics
Let’s dive into the three main metrics included in Core Web Vitals to improve the SEO performance of your website!
Core Web Vitals Main Metrics LCP FID CLS Easy Web Marketing Nicola Onida SEO Copywriter
1. Largest Contentful Paint (LCP)
Largest Contentful Paint is a Core Web Vitals metric that measures loading performance. To provide a good user experience, LCP should be achieved within 2.5 seconds of the first page loading.
The loading time of a page (and the rendering of the blocks that make up the page) is fundamental. To provide a pleasant user experience, the main blocks of the page must be visible quickly.