Consistent branding, and content with humor
Posted: Mon Jan 06, 2025 7:06 am
The team started adding its logo and color scheme to social media content.
They also experimented with a more fun, engaging voice in addition to their traditional informative content. Now the brand’s LinkedIn page publishes 'serious' content on Monday, Tuesday and Thursday, and ‘fun’ content on Wednesday and Friday.
For example, they sell an AI tool called finland whatsapp resource COACH that listens to sales calls and gives feedback to the rep. So, during Christmas time, they had a campaign where COACH would analyze Christmas songs from a sales perspective.
Creative Sample #2: AI platform’s new content on LinkedIn
Creative Sample #2 -- AI platform’s new content on LinkedIn
“We wanted to do something about Christmas, and something that showcased what our product does. I've noticed that, in a lot of Christmas songs (and that's why I get annoyed) they make everything about themselves, which happens to be a mistake we make in sales too (aka, our target market),” said Mafalda Johannsen, Director of Growth, Wonderway. She wrote the ads, pretending to be the AI coach.
They also created a comic strip series, drawn by the marketing team’s designer, where the main character is the company's logo. The comic strip unfolds as a narrative, with the logo taking on the role of an AI coach. This animated character engages in banter with a sales representative, conveying the capabilities of the AI coaching solution.
Creative Sample #3: AI platform’s new comic strip on LinkedIn
They also experimented with a more fun, engaging voice in addition to their traditional informative content. Now the brand’s LinkedIn page publishes 'serious' content on Monday, Tuesday and Thursday, and ‘fun’ content on Wednesday and Friday.
For example, they sell an AI tool called finland whatsapp resource COACH that listens to sales calls and gives feedback to the rep. So, during Christmas time, they had a campaign where COACH would analyze Christmas songs from a sales perspective.
Creative Sample #2: AI platform’s new content on LinkedIn
Creative Sample #2 -- AI platform’s new content on LinkedIn
“We wanted to do something about Christmas, and something that showcased what our product does. I've noticed that, in a lot of Christmas songs (and that's why I get annoyed) they make everything about themselves, which happens to be a mistake we make in sales too (aka, our target market),” said Mafalda Johannsen, Director of Growth, Wonderway. She wrote the ads, pretending to be the AI coach.
They also created a comic strip series, drawn by the marketing team’s designer, where the main character is the company's logo. The comic strip unfolds as a narrative, with the logo taking on the role of an AI coach. This animated character engages in banter with a sales representative, conveying the capabilities of the AI coaching solution.
Creative Sample #3: AI platform’s new comic strip on LinkedIn