Ashley Levesque: I'm advanced in this. I get it.
Posted: Mon Jan 06, 2025 7:14 am
Daniel Burstein: Yeah. Like, come on, what do you encounter? Let me say one other thing that, that, that I thought of when you were mentioning that, because I've also found that chat in a webinar can be really helpful. And if you can get your audience not just chatting with you, but chatting with each other, getting a lot of chat, conversation going, then one thing we've did, and I think I published a blog post on this is you take the chat category, a lot of chat, and then you go to I and you saying today I hey, here are some questions I have based on this chat, right?
Like what are people's top challenges? You know, did morocco whatsapp resource they enjoy this? What were their pain points? All these things. So you can take that. I mean, if you have time, it's great. Go through it. But what an hour of a lively chat is is a lot. There's a lot there. And I can really help you sum it up and kind of kind of pull out some some key points there.
Ashley Levesque: Right idea.
Daniel Burstein: All right. Here's another lesson. And this this is a very timely lesson, I feel like in the kind of economic environment we're in, you say over hiring is a real thing. Now, I've worked in start up high growth startups and sometimes one of the biggest marketing challenges were h.r. Would pull me in. I'm a marketer. I'm not. Nature is recruiting because, boy, when you're growing like you need throughput.
Sometimes your most important marketing is just getting those those employees in. Something i've noticed in the past year. Some of these behemoths of tech, we've never seen it before. They're cutting back. They're having layoffs. I mean, just a few days ago, Salesforce had a 1% layoff after having a 10% layoff last year. So tell us, how did you I mean, I think everyone's catching up to you and learning this lesson now.
Like what are people's top challenges? You know, did morocco whatsapp resource they enjoy this? What were their pain points? All these things. So you can take that. I mean, if you have time, it's great. Go through it. But what an hour of a lively chat is is a lot. There's a lot there. And I can really help you sum it up and kind of kind of pull out some some key points there.
Ashley Levesque: Right idea.
Daniel Burstein: All right. Here's another lesson. And this this is a very timely lesson, I feel like in the kind of economic environment we're in, you say over hiring is a real thing. Now, I've worked in start up high growth startups and sometimes one of the biggest marketing challenges were h.r. Would pull me in. I'm a marketer. I'm not. Nature is recruiting because, boy, when you're growing like you need throughput.
Sometimes your most important marketing is just getting those those employees in. Something i've noticed in the past year. Some of these behemoths of tech, we've never seen it before. They're cutting back. They're having layoffs. I mean, just a few days ago, Salesforce had a 1% layoff after having a 10% layoff last year. So tell us, how did you I mean, I think everyone's catching up to you and learning this lesson now.