Trustrank: Trust First
Posted: Mon Jan 06, 2025 9:17 am
Negative SEO , in fact, aims to penalize competitors through Black Hat SEO techniques, including extreme and very risky link building.
You are probably wondering at this point how to avoid 'proximity' to spam sites, that is, how to measure the quality of a site (or a domain) and then appropriately eliminate spam links (or at least relegate them to the abyss of nofollow ).
Read on and we'll find out together!
But first, a necessary premise: to be able to use the tools that I will briefly examine here, it is not essential to activate a subscription. The basic functions, although with certain limitations, are generally also available for freeware or demo accounts.
Beyond PageRank: MOZ and Spam Score
Moz has created two very powerful and widely namibia phone number used indicators to evaluate the degree of authority of a site. These are Domain Authority and Page Authority .
The first one evaluates the domain, while the second one focuses on the page in question, in other words on the URL typed in the search field.
Both values (a numeric value between 0 and 100 ) estimate the positioning within the SERP , for the specific domain or URL.
Beyond PageRank: MOZ Indexes
However, I would like to draw your attention to another parameter, which in my opinion is quite important: the spam score : this is an index that evaluates the probability that the website in question may receive a penalty due to spam .
An interesting article explains in detail the new metric and especially the 17 factors (or flags) used to determine the spam index.
You are probably wondering at this point how to avoid 'proximity' to spam sites, that is, how to measure the quality of a site (or a domain) and then appropriately eliminate spam links (or at least relegate them to the abyss of nofollow ).
Read on and we'll find out together!
But first, a necessary premise: to be able to use the tools that I will briefly examine here, it is not essential to activate a subscription. The basic functions, although with certain limitations, are generally also available for freeware or demo accounts.
Beyond PageRank: MOZ and Spam Score
Moz has created two very powerful and widely namibia phone number used indicators to evaluate the degree of authority of a site. These are Domain Authority and Page Authority .
The first one evaluates the domain, while the second one focuses on the page in question, in other words on the URL typed in the search field.
Both values (a numeric value between 0 and 100 ) estimate the positioning within the SERP , for the specific domain or URL.
Beyond PageRank: MOZ Indexes
However, I would like to draw your attention to another parameter, which in my opinion is quite important: the spam score : this is an index that evaluates the probability that the website in question may receive a penalty due to spam .
An interesting article explains in detail the new metric and especially the 17 factors (or flags) used to determine the spam index.