What does the Content Manager do?
Posted: Mon Jan 06, 2025 9:22 am
5. Measuring the results of your content marketing campaign
The last step of the campaign will consist of measuring the return on investment and trying to attribute an economic value to what has been produced.
Typically what is measured will be:
Number of referral domains (unique domains) acquired
Domain Authority Average
Anchor texts used
Total referral traffic
Traffic generated on the content page/site
Number of shares on social media.
The most important thing, however, will be to nepal phone number evaluate, even after some time, the impact in terms of improvement of the rankings of all the company's most interesting keywords, which the entire campaign will have brought.
Case Studies: some example campaigns for originality of content and results
Below I report some contents that stand out for the originality of the idea and the format used or for the type of data shared.
1. SportsBuzz
Is it possible to create content that is updated in real-time, that distributes big data and, above all, that is evergreen?
The example comes from SportBuzz, a web application for sports fans and sports journalists that shows, for 10 sports and 6 different countries, the most discussed topics in real time.
For each topic clicked, the press articles that have had the highest number of shares on social media are shown, distinguished between recent articles and articles written in the last week.
The last step of the campaign will consist of measuring the return on investment and trying to attribute an economic value to what has been produced.
Typically what is measured will be:
Number of referral domains (unique domains) acquired
Domain Authority Average
Anchor texts used
Total referral traffic
Traffic generated on the content page/site
Number of shares on social media.
The most important thing, however, will be to nepal phone number evaluate, even after some time, the impact in terms of improvement of the rankings of all the company's most interesting keywords, which the entire campaign will have brought.
Case Studies: some example campaigns for originality of content and results
Below I report some contents that stand out for the originality of the idea and the format used or for the type of data shared.
1. SportsBuzz
Is it possible to create content that is updated in real-time, that distributes big data and, above all, that is evergreen?
The example comes from SportBuzz, a web application for sports fans and sports journalists that shows, for 10 sports and 6 different countries, the most discussed topics in real time.
For each topic clicked, the press articles that have had the highest number of shares on social media are shown, distinguished between recent articles and articles written in the last week.