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[NB Always remember that users with different intentions will also pass through that keyword.]

The next step is done through Personas , archetypes of people that are created to describe a specific target segment of users.

These are essentially “profiles” of fictitious people, with names, surnames, personal and demographic data, accompanied by descriptions of their habits, which we can use in our analyses to quickly understand who we are addressing and what their needs might be.

By aligning the team around individual Personas, it will be easier to arrive at a final page development result that is close to how everyone might have imagined it.

If the SEO who develops the keyword analysis thinks peru phone number that the page to be created should be aimed at the person “Marco”, he will simply need to add this data to his keyword analysis to quickly communicate everything to the copywriters and designers who will take care of setting up the page.

Following a preliminary meeting, during which the Personas will be defined, the entire team will be aligned around the target segments to be reached with a given campaign, without going into more or less understandable and communicable technical details.

“Let's develop the page with Marco in mind” is much more communicable than “the target of this page is a guy between 20 and 25, who loves midweek university parties and wants to spend little. So I think that the search results for accommodation facilities should be ordered with an algorithm that gives particular weight to the affordability of the facility”.

Competition
Quickly understanding how complex a query is has always been one of the problems of SEOs.