Google Algorithm: The Evolution of Penalties
Posted: Mon Jan 06, 2025 10:03 am
Values such as bounce rate and time on page (just to refer to Google Analytics terms ) become fundamental in the latest updates of Google's algorithm.
How to recognize a penalty?
Even without knowing the different types of penalties ( Manual, Algorithmic or the infamous Sandbox effect ), there are tools that allow you to understand, in the face of significant variations in traffic on your website, if the site has been penalized.
I use these tools in particular:
Google Analytics : it is a first analysis tool, when portugal phone number traffic drops from one day to the next, an alarm bell should ring!
SEMrush : it is the ideal tool to be used alongside Google Analytics, especially for an SEO who needs to analyze the performance of a site. By accessing the site's history, it is possible to note the major changes in positioning to identify, sometimes also in relation to the period, if the site has been penalized (and which Google update generated the penalization).
Search Console (Formerly Webmaster Tool): definitely the most complete tool to ask, let's say, directly to Google if there are – and what are – the problems found. It is the tool that allows the SEO or webmaster to communicate directly with the search engine and ask for the reconsideration of the site after the changes have been made.
Conclusion
Incurring a Google penalty can cause substantial damage to a site and to those who earn money through the web. Knowing Google's algorithm thoroughly and knowing what to expect when we start our online project is important to act with awareness and to determine the best SEO strategy .
Google is an ocean, and you have to be a good surfer. Are you ready to ride the wave?
Learn from Penalties to Understand Google's Algorithm
And have you ever been penalized by Google?
How to recognize a penalty?
Even without knowing the different types of penalties ( Manual, Algorithmic or the infamous Sandbox effect ), there are tools that allow you to understand, in the face of significant variations in traffic on your website, if the site has been penalized.
I use these tools in particular:
Google Analytics : it is a first analysis tool, when portugal phone number traffic drops from one day to the next, an alarm bell should ring!
SEMrush : it is the ideal tool to be used alongside Google Analytics, especially for an SEO who needs to analyze the performance of a site. By accessing the site's history, it is possible to note the major changes in positioning to identify, sometimes also in relation to the period, if the site has been penalized (and which Google update generated the penalization).
Search Console (Formerly Webmaster Tool): definitely the most complete tool to ask, let's say, directly to Google if there are – and what are – the problems found. It is the tool that allows the SEO or webmaster to communicate directly with the search engine and ask for the reconsideration of the site after the changes have been made.
Conclusion
Incurring a Google penalty can cause substantial damage to a site and to those who earn money through the web. Knowing Google's algorithm thoroughly and knowing what to expect when we start our online project is important to act with awareness and to determine the best SEO strategy .
Google is an ocean, and you have to be a good surfer. Are you ready to ride the wave?
Learn from Penalties to Understand Google's Algorithm
And have you ever been penalized by Google?