Moreover, direct marketing fits perfectly into a strategy that includes different communication channels such as MMS, mail, flyer, etc. Here are some significant figures regarding direct marketing:
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98% of 18-24 year-olds own a mobile phone, as do 95% of 25-39 year-olds and 80% of 40-59 year-olds (source: 2019 survey).
The opening rate for an SMS is 97% and 90% of these SMS are read within 10 minutes of receiving them.
The memorization rate of a direct marketing SMS is 60%.
42% of mobile users use their smartphone to consult information on the Internet.
52% of French people have visited a brand's website after receiving a direct marketing SMS.
66% have already visited a store where they are a customer after receiving an SMS.
Finally, 43% of French people have purchased a product from the brand after receiving an advertising marketing SMS.
How to make your direct SMS marketing campaign a success?
Comply with regulations: The CNIL imposes rules to protect armenia telemarketing data consumers, such as sending SMS messages from Monday to Saturday from 8 a.m. to 9 p.m., with a ban on Sundays and public holidays. Consent from recipients must be obtained before their contact details are used for commercial purposes, and the STOP SMS must be offered with each sending with a toll-free number.
Define the objectives of your campaign: Increase sales volume, acquire new customers, inform, remind appointments to maintain turnover, promote sales or private sales, etc.
Target the right contacts: Depending on your product or service, the target audience will differ in terms of age, gender, family status, interests, geographic location, etc.
Personalize the message: Use an identifiable sender so that your message is authenticated and prevents it from ending up in spam. Personalizing the content of the message is also essential, as it shows that you understand the needs of your customers and prospects, which increases the chances of conversion and retention.
Analyze results: Use the statistics provided by our online platform to understand and potentially improve your direct marketing campaign.
