Multichannel approach and immersion: how the retail market is evolving
Posted: Tue Jan 07, 2025 3:36 am
Beyond the changes, undoubtedly profound and destined to last, that digital transformation produces, interpersonal interactions in their dual dimension, physical and virtual, are confirmed as an irreducible element on which retailers must continue to focus their attention. A change in sensitivity and imagination is underway that is leading consumers to favor authentically sustainable brands , capable of effectively using new technologies and managing the enormous amount of data coming from the target audience to develop personalized communication , open spaces for conversation and significantly improve the shopping experience .
Let's try to look at the retail market from an angle that allows us ivory coast whatsapp resource to talk about the channels through which it operates.
While the physical store continues to be the dominant sales method, the opportunities offered by digital transformation are convincing an increasing number of merchants to choose to reschedule their sales funnels, inaugurating and strengthening their virtual stores.
It is Internet Retail : e-commerce and marketplaces that allow you to surf the web and purchase products and services remotely and then receive them directly at home. Although these are often platforms that simply translate the physical store into a digital space, advanced features have been introduced recently, thanks to which it is possible to add an additional , more immersive dimension to the shopping experience , for example through augmented reality applications or forays into the futuristic environments of the metaverse .
Mobile Retail is a branch of Internet Retail that is based on the distribution to users of apps for smartphones (and other mobile devices) that allow the immediate purchase of products or services, without having to refer to a specific site.
Let's try to look at the retail market from an angle that allows us ivory coast whatsapp resource to talk about the channels through which it operates.
While the physical store continues to be the dominant sales method, the opportunities offered by digital transformation are convincing an increasing number of merchants to choose to reschedule their sales funnels, inaugurating and strengthening their virtual stores.
It is Internet Retail : e-commerce and marketplaces that allow you to surf the web and purchase products and services remotely and then receive them directly at home. Although these are often platforms that simply translate the physical store into a digital space, advanced features have been introduced recently, thanks to which it is possible to add an additional , more immersive dimension to the shopping experience , for example through augmented reality applications or forays into the futuristic environments of the metaverse .
Mobile Retail is a branch of Internet Retail that is based on the distribution to users of apps for smartphones (and other mobile devices) that allow the immediate purchase of products or services, without having to refer to a specific site.