What does it take to run a more effective lead nurturing campaign?
Posted: Tue Jan 07, 2025 3:50 am
This allows you to send personalized and relevant communications to specific groups of people, greatly improving the results of your lead nurturing campaign.
Once you have implemented both contact management and segmentation, you can move on to the last element of an effective lead nurturing strategy: the buyer's journey.
3. Buyer's journey
As we discussed in the dedicated article, the buyer's journey is divided into three phases: awareness, consideration and decision.
Since any lead can be in any of these stages, it’s important to group croatia whatsapp resource contacts who are at the same point in the buyer’s journey together so you can send them content that best suits their needs. For example, if a lead is in the awareness stage, they should receive educational content that helps them better understand the problem they’re facing.
In this, the implementation of lead scoring can help us , that is, giving a score to lead activities (guide downloads, website visits, emails opened, demos booked...), in order to obtain a value that corresponds to the stage in which our lead is. With MA this process can be automated.
These are the 3 foundations for a good lead nurturing strategy. Using them properly, you can support leads, so you can help them grow their business and, consequently, yours.
Now that we have explained the theoretical basis to understand the importance of lead nurturing, let's list what is needed for it to be effective.
Before you start creating a lead nurturing campaign, you need to understand which support tools to use. As mentioned above, marketing automation is essential, as it allows you to perform precise actions in response to specific events.
A practical example is HubSpot 's workflows , which allow you to intercept lead behavior on your website and take action in response (e.g. sending emails on a specific topic).
Once you have implemented both contact management and segmentation, you can move on to the last element of an effective lead nurturing strategy: the buyer's journey.
3. Buyer's journey
As we discussed in the dedicated article, the buyer's journey is divided into three phases: awareness, consideration and decision.
Since any lead can be in any of these stages, it’s important to group croatia whatsapp resource contacts who are at the same point in the buyer’s journey together so you can send them content that best suits their needs. For example, if a lead is in the awareness stage, they should receive educational content that helps them better understand the problem they’re facing.
In this, the implementation of lead scoring can help us , that is, giving a score to lead activities (guide downloads, website visits, emails opened, demos booked...), in order to obtain a value that corresponds to the stage in which our lead is. With MA this process can be automated.
These are the 3 foundations for a good lead nurturing strategy. Using them properly, you can support leads, so you can help them grow their business and, consequently, yours.
Now that we have explained the theoretical basis to understand the importance of lead nurturing, let's list what is needed for it to be effective.
Before you start creating a lead nurturing campaign, you need to understand which support tools to use. As mentioned above, marketing automation is essential, as it allows you to perform precise actions in response to specific events.
A practical example is HubSpot 's workflows , which allow you to intercept lead behavior on your website and take action in response (e.g. sending emails on a specific topic).