The example of Living Wine Labels

[nurmohammadhasan0]

To conclude our article on the e-commerce of the future , we will take Living Wine Labels as an example. The initiative is proposed as the wine that discovers augmented reality.

In the labels of the Australian brand Treasure Wine Estate, the stories of the wines come to life thanks to augmented reality. Thanks to the Living Labels app, downloaded by 1.2 million consumers , just bring your smartphone close to one of the labels of “19 Crimes”, the range of wines dedicated to the pioneers of the Australian nation, and you can experience the stories of these characters that come to life through your smartphone.

It all started from here, and has since expanded to a much wider range of wines. A communication japan whatsapp resource that does not pass through a traditional approach but offers the opportunity to do two things:

guide the consumer by helping him make informed choices within the point of sale;
guide retailers , helping them to offer customers the best possible shopping experience.
The goal is to reach wine lovers all over the world.

Conclusions
After discovering how e-commerce was born, we had the opportunity to see how it has evolved over time and how it will continue to evolve.

Consumer needs are changing and an evolution is necessary . Consumers want to live experiences that are increasingly simple and immediate , but at the same time innovative and interactive .

This is the secret of the e-commerce of the future : listening to what the audience wants and not underestimating the ever-increasing progress of technological innovation .