In conclusion – two mistakes not to make

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The AER ( Average Engagement Rate ) instead calculates the engagement generated by the entire page, obtaining the average Engagement Rate value among all the contents.

11) Churn Rate .

Obviously this list could be endless. But let's end with the great bugbear among marketing KPIs : the churn rate, which measures the rate of customer abandonment . And there is no better way to keep the bugbears at bay than learning to measure their characteristics and dimensions.

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As mentioned, we could go on for a very long time; but we would soon end up in jordan whatsapp resource a very cold and specialized list. We prefer, instead, to conclude this article by identifying two rather common mistakes that should never be made , when it comes to identifying the right marketing KPIs .

The first is to always measure only what has already been measured in the past . We are in a more fluid and unpredictable market ecosystem than ever before. Everything changes very quickly. Therefore, even the “maps” must adapt and change quickly. A fundamental KPI today may not be so tomorrow.

The second is to not limit yourself to measurement . In fact, what emerges from the metrics becomes completely useless if it is not communicated in the most effective way within the company . And here comes the topic of the so-called Data Visualization , that is, the best strategies for presenting raw data in a graphic form: a form that helps to read this information, to make it understandable without an excessive expenditure of time and energy. And therefore, ultimately, to make this data significant.