Reputable email marketing services don t let you send emails to lists you ve bought.Good iran mobile phone numbers database email address lists aren t for sale.People on a purchased or rented list don t actually know you.You ll harm your email deliverability and ip reputation.You can come across as annoying.Your email service provider can penalize you.1. You ll violate the rules of consent under gdpr.Most email marketers around the world are legally required to allow recipients to opt out of emails they no longer want to receive.

Contacts must be able to do this directly in the email message. The general data protection regulation gdpr , a european data privacy act that doubles down on the opt-in side of this relationship — and found that purchased email lists are simply not compliant.Gdpr has revamped numerous aspects of a digital marketer s use of customer data throughout europe — on a website, in social media, and via email. You don t even have to work in europe to fall under the act s jurisdiction if your recipients live in europe, they re protected by gdpr.