Generation Y and customer experience
Posted: Wed Jan 08, 2025 9:52 am
We hear a lot about this famous generation Y. This generation of 18-35 year olds. This generation that shakes up all existing codes, having grown up in a world of permanent technical evolution. If we refer to the statistics of the major public institutes, by 2020 half of the world's population will come from this generation. Generation Y to whom everything was promised, who grew up in a world of free trade and digitalization, has different relationships with each level of life. Whether in management, in interests, the way of consuming, the vision and relationships with things are different. c level contact list
As companies become more and more involved in their customer experience and relationship strategies, the issue of Generation Y must be considered. Having a strategy designed for this generation is essential today because it is digital native . And who says digital native says exchange on social networks, the web and consumption modes different from their parents.Generation Y grew up in a world filled with promises about their lives, their future and their desires. They were lulled by certain illusions such as those of having a fulfilling job. They grew up in a world where technology has continued to evolve, where people had the opportunity to get closer.
Their consumption needs are therefore different. Having grown up in a world where it is possible to obtain a lot in a short time, the culture of instantaneity is very strong. The means of information have also evolved. Today, it is possible to obtain information very quickly thanks to the web. Which requires companies to take digital transformation seriously.
As companies become more and more involved in their customer experience and relationship strategies, the issue of Generation Y must be considered. Having a strategy designed for this generation is essential today because it is digital native . And who says digital native says exchange on social networks, the web and consumption modes different from their parents.Generation Y grew up in a world filled with promises about their lives, their future and their desires. They were lulled by certain illusions such as those of having a fulfilling job. They grew up in a world where technology has continued to evolve, where people had the opportunity to get closer.
Their consumption needs are therefore different. Having grown up in a world where it is possible to obtain a lot in a short time, the culture of instantaneity is very strong. The means of information have also evolved. Today, it is possible to obtain information very quickly thanks to the web. Which requires companies to take digital transformation seriously.