there are mainly 3 ways to be found on the internet:
direct , customers search for the exact name or address of the business.
discovery , customers search for the category, product or service.
sponsored , customers view the business through paid sponsorship.
direct or direct search
the “ direct ” search should be the simplest because it is “organic” and linear. however, sometimes i find myself looking for businesses online, knowing their name and/or address, and not finding them.
since the name of the sign above the shops is unique , the exact same information should be found on the web, but often we see imaginative names.
for example , enoteca ponte di pietra on instagram chinese overseas australia phone number data will be “ponte_pietra_vino”, on facebook “enoteca ponte di pietra milano” and on the website “enoteca pietra”.
us untraceable, also causes us to lose the links of the cross-social tags.
a different but no less important discussion for the address, it is unthinkable not to write your contact details such as the street and city on social media because the pages and sponsorships (especially if set up badly) could reach users very far from us who, thinking they have found a business in their strings, will be disappointed if our delivery does not cover their area.
you still need to write your address even if you have an e-commerce that delivers worldwide.
urban aperitifs 3 1 easy web marketing seo copywriter and digital marketing
extremely useful for being found through product categories, especially for those who do not have their own e-commerce, is the use of delivery portals such as glovo , just eat , deliveroo , etc.
it is essential for each business to have its own googlemybusiness listing and manage this tool.
discovery research
those who search in a “ discovery ” way do not know your business or at least are not your loyal customers enough to enter your name in the search engine. discovery searches can be either organic or paid. remember that to get out for free you must use the keywords that describe you correctly.
before opening, every business should make a list of 5-10 golden words that represent it.
continuing the example of our enoteca ponte di pietra, the words to insert could be “enoteca, vino, vendita rivenditori, aperitivo, milano”, these words must be inserted in the bio, in the texts and in the tags.
since consumers prefer to have a relationship with their favorite brands on social media, having a strong presence on instagram is a smart move to strengthen your marketing strategy.
