Femvertising: Empowering women through advertising
Posted: Wed Dec 04, 2024 9:08 am
Mar 18, 2024 Marketing Trends Written by Andrea Garcia 3 min read
In a world where brands are looking to connect with their audiences in a more authentic way, and where we are increasingly hearing words like “feminism,” “gender equality,” and “women’s empowerment,” a powerful term has emerged: femvertising .
What is femvertising?
This concept is made up of the English list of bahrain consumer email words feminism and advertising , which would be translated into Spanish as “feminist advertising.”
Femvertising is a type of advertising that creates ads with the aim of empowering women, promoting important causes and promoting gender equality; showing empowered women in charge of their decisions.
The history of femvertising
For years it was thought that to make a product “for women” you just had to “ shrink it, and pink it ”, this has changed throughout history following the fight for gender equality, movements such as #MeToo, the strikes and protests of March 8, as well as the increase in the presence of women in more jobs and decision-making.
Even though femvertising is a relatively new term, the idea of selling empowerment through advertising has older roots. One example can be found in the Virginia Slims campaign in 1968, when the cigarette brand launched a campaign that featured empowered women with the tagline “You’ve come a long way, baby.” Although the intention was to sell cigarettes, it also marked a milestone by addressing women as capable and strong individuals .
Person in sweater promoting femvertising and female power in business management
Actions and initiatives that make a difference
We must understand that feminist advertising is not a trend or fashion to win customers, and beyond seeing it as added value, it must be seen as basic rules in the internal organization of companies and their advertising campaigns.
If you are interested in applying femvertising in your advertising campaigns, we share with you some actions that are important to start with:
Research and understand your audience: Understanding your target audience is essential to designing ads that connect with them and reflect their values and experiences.
Hire diverse talent: Involving women in all phases of the creative process, from initial idea to execution, ensures authentic and sensitive representation.
Addressing relevant social issues : Identifying issues relevant to women and society in general, such as equal pay, reproductive health or presence in leadership roles, as well as addressing them honestly and relevantly in advertising campaigns.
Promote inclusion and diversity : Represent women of different ethnic backgrounds, ages, sizes and sexual orientations in advertising to reflect the richness of society.
According to a report by Harvard Business Review and the Technical University of Munich , companies that promote gender diversity are 12.9% more profitable than those that do not, and those with more women in management could increase their revenue by up to 2.5% annually.
It's time for advertising to continue empowering and celebrating all women. To do so, companies and businesses in general must create well-planned marketing and advertising strategies that promote gender equality at all times.
At Interius , we are ready to provide you with the guidance and support you need to boost your marketing strategies. Are you ready to take your brand to the next level?
New call to action
About the Author
Andrea Garcia
Andrea Garcia
E-commerce: How does it work and how can it transform your business?
Advantages of having a digital advertising agency
Process and importance of a creative campaign
How can a CRM improve my company's processes?
The differences between inbound marketing and outbound marketing
Categories.
All
Digital Strategy
Inbound Marketing
Digital Advertising
Sales and CRM
Strategic Direction
SEO and Content Marketing.
In a world where brands are looking to connect with their audiences in a more authentic way, and where we are increasingly hearing words like “feminism,” “gender equality,” and “women’s empowerment,” a powerful term has emerged: femvertising .
What is femvertising?
This concept is made up of the English list of bahrain consumer email words feminism and advertising , which would be translated into Spanish as “feminist advertising.”
Femvertising is a type of advertising that creates ads with the aim of empowering women, promoting important causes and promoting gender equality; showing empowered women in charge of their decisions.
The history of femvertising
For years it was thought that to make a product “for women” you just had to “ shrink it, and pink it ”, this has changed throughout history following the fight for gender equality, movements such as #MeToo, the strikes and protests of March 8, as well as the increase in the presence of women in more jobs and decision-making.
Even though femvertising is a relatively new term, the idea of selling empowerment through advertising has older roots. One example can be found in the Virginia Slims campaign in 1968, when the cigarette brand launched a campaign that featured empowered women with the tagline “You’ve come a long way, baby.” Although the intention was to sell cigarettes, it also marked a milestone by addressing women as capable and strong individuals .
Person in sweater promoting femvertising and female power in business management
Actions and initiatives that make a difference
We must understand that feminist advertising is not a trend or fashion to win customers, and beyond seeing it as added value, it must be seen as basic rules in the internal organization of companies and their advertising campaigns.
If you are interested in applying femvertising in your advertising campaigns, we share with you some actions that are important to start with:
Research and understand your audience: Understanding your target audience is essential to designing ads that connect with them and reflect their values and experiences.
Hire diverse talent: Involving women in all phases of the creative process, from initial idea to execution, ensures authentic and sensitive representation.
Addressing relevant social issues : Identifying issues relevant to women and society in general, such as equal pay, reproductive health or presence in leadership roles, as well as addressing them honestly and relevantly in advertising campaigns.
Promote inclusion and diversity : Represent women of different ethnic backgrounds, ages, sizes and sexual orientations in advertising to reflect the richness of society.
According to a report by Harvard Business Review and the Technical University of Munich , companies that promote gender diversity are 12.9% more profitable than those that do not, and those with more women in management could increase their revenue by up to 2.5% annually.
It's time for advertising to continue empowering and celebrating all women. To do so, companies and businesses in general must create well-planned marketing and advertising strategies that promote gender equality at all times.
At Interius , we are ready to provide you with the guidance and support you need to boost your marketing strategies. Are you ready to take your brand to the next level?
New call to action
About the Author
Andrea Garcia
Andrea Garcia
E-commerce: How does it work and how can it transform your business?
Advantages of having a digital advertising agency
Process and importance of a creative campaign
How can a CRM improve my company's processes?
The differences between inbound marketing and outbound marketing
Categories.
All
Digital Strategy
Inbound Marketing
Digital Advertising
Sales and CRM
Strategic Direction
SEO and Content Marketing.