How to Maximize UGC Videos to Promote Your Brand
Posted: Wed Dec 04, 2024 9:35 am
The effects of UGC on global conversion rates from Statista
User generated content .jpeg
Videos are some of the most popular user-generated content (UGC) on social media, and many consumers trust these original pieces of content before purchasing a product or service.
Harnessing the power of authenticity through UGC videos can provide your brand with a number of benefits, but how do you maximize them to deliver brand exposure that converts?
Understanding UGC videos
UGC videos are diverse and versatile visual content that users share for different purposes argentina phone number resource including brand recommendations, entertainment, knowledge sharing, reviews, and community building .
Most users create UGC videos via mobile devices and narrate the content themselves. Examples of UGC videos include:
Short vlogs
Product or service reviews
Unboxing
Step by step tutorials
How To
Opinions
Behind the scenes of your company's daily operations
Share your story
Live broadcasts
Shopping packages
Dance or song challenges and trends
Anyone can create UGC videos. But not everyone can provide quality content. Here are some people who can provide high-quality UGC videos:
Customers and Clients: Consumers who love to share their real experiences with your products or services. They willingly recommend helpful products or services, express their satisfaction or disappointment, and engage with their followers. They are also the most common sources of UGC videos
Brand Loyalists: Loyal customers who have ongoing support, enthusiasm and passion for your brand and may become patrons, advocates, subscribers or superfans. They often have an emotional connection to your products or services
UGC Creators: Individuals who strategically create UGC videos. They sometimes work with brands to run paid ads
Employees: Current, former, and potential employees who share UGC videos to highlight their experiences working and hiring at your company
Younger Social Media usage behavior .png
Young adults' purchasing decisions are influenced by creator recommendations, according to the Pew Research Center
How can UGC videos benefit your business?
Here are the reasons why you should include UGC videos in your marketing strategies:
Encourages word-of-mouth promotions that strengthen brand advocacy
Word of mouth is free advertising that naturally prompts consumers to talk about your brand in their daily conversations. This free marketing is among the actions customers take to support your business and strengthens your brand advocacy.
Brand advocacy refers to positive promotions about your business that help increase your online presence and brand awareness. For example, satisfied customers spread the word about your products through reviews, unboxing videos, tutorials, or testimonials.
Potential customers often gravitate toward UGC videos from brand advocates because they provide relatable and objective endorsements, encouraging them to purchase your products or services.
Expands social media reach
When the first few seconds of a UGC video are engaging and appealing, viewers will stop scrolling to watch the full content. This thumping interaction is called the “scroll stop effect.”
The scroll-stop effect helps increase the engagement of a UGC video. The higher the engagement, the more users are likely to share content that mentions your brand, expanding your social media reach.
This increased social media presence can increase your comments, shares, likes, followers, and website traffic. What’s more, these interactions help increase your brand’s likelihood of going viral, creating a competitive advantage that gives you a high benchmark against your competitors.
Provides original and relatable content
Because UGC videos are first-person accounts of consumers, they offer authentic and relatable content.
Potential customers may be more likely to connect to these pieces of content when they watch videos where someone like them endorses your products. UGC creators also offer relevant solutions to common problems because they understand consumers’ pain points.
What’s more, potential customers prefer honesty and transparency through real experiences, looking for videos that contain candid and objective opinions. This candor is why most UGC videos have a conversational tone to make viewers feel valued and included.
Saves time and costs
UGC videos allow you to tap into the creativity of your customers and audience, helping you save time and money when creating video campaigns from scratch.
Your team doesn’t have to spend time shooting and editing raw footage. Instead, they collect, analyze, and edit the best UGC videos for reuse and reposting. You also don’t have to buy expensive shooting equipment and editing software.
This cost-effective and time-saving approach helps reduce your team's workload and better focus on important growth projects and daily tasks.
Provides social proof for credibility and trustworthiness
Social proof is a psychological belief that states that others influence our decisions to make us act in accordance with social norms or expectations. In marketing, this concept guides consumers’ purchasing decisions by providing evidence of your brand’s credibility through reviews of your products or services.
UGC videos are one way to build your social proof, as potential customers prefer to verify the quality of your products or services with tangible evidence.
The more positive social proof your brand has, the more customers you can gain, helping to create more buzz around your business and grow your customer base.
Provides whitelisting opportunities
Whitelisting is a marketing tactic where creators allow you to use their accounts to run ads. This special access allows you to optimize sponsored UGC videos published on your influencer or UGC creator accounts.
For example, before publishing a UGC video, you check that the content and captioning meet your marketing standards. Similarly, if a post lacks something, you can add call-to-action buttons or edit the text to make it more engaging.
Whitelisting also allows you to use creators’ data analytics to develop marketing campaigns for “similar audiences.” These consumers are market segments that share similar interests to creators’ followers, allowing you to target new audiences .
User generated content .jpeg
Videos are some of the most popular user-generated content (UGC) on social media, and many consumers trust these original pieces of content before purchasing a product or service.
Harnessing the power of authenticity through UGC videos can provide your brand with a number of benefits, but how do you maximize them to deliver brand exposure that converts?
Understanding UGC videos
UGC videos are diverse and versatile visual content that users share for different purposes argentina phone number resource including brand recommendations, entertainment, knowledge sharing, reviews, and community building .
Most users create UGC videos via mobile devices and narrate the content themselves. Examples of UGC videos include:
Short vlogs
Product or service reviews
Unboxing
Step by step tutorials
How To
Opinions
Behind the scenes of your company's daily operations
Share your story
Live broadcasts
Shopping packages
Dance or song challenges and trends
Anyone can create UGC videos. But not everyone can provide quality content. Here are some people who can provide high-quality UGC videos:
Customers and Clients: Consumers who love to share their real experiences with your products or services. They willingly recommend helpful products or services, express their satisfaction or disappointment, and engage with their followers. They are also the most common sources of UGC videos
Brand Loyalists: Loyal customers who have ongoing support, enthusiasm and passion for your brand and may become patrons, advocates, subscribers or superfans. They often have an emotional connection to your products or services
UGC Creators: Individuals who strategically create UGC videos. They sometimes work with brands to run paid ads
Employees: Current, former, and potential employees who share UGC videos to highlight their experiences working and hiring at your company
Younger Social Media usage behavior .png
Young adults' purchasing decisions are influenced by creator recommendations, according to the Pew Research Center
How can UGC videos benefit your business?
Here are the reasons why you should include UGC videos in your marketing strategies:
Encourages word-of-mouth promotions that strengthen brand advocacy
Word of mouth is free advertising that naturally prompts consumers to talk about your brand in their daily conversations. This free marketing is among the actions customers take to support your business and strengthens your brand advocacy.
Brand advocacy refers to positive promotions about your business that help increase your online presence and brand awareness. For example, satisfied customers spread the word about your products through reviews, unboxing videos, tutorials, or testimonials.
Potential customers often gravitate toward UGC videos from brand advocates because they provide relatable and objective endorsements, encouraging them to purchase your products or services.
Expands social media reach
When the first few seconds of a UGC video are engaging and appealing, viewers will stop scrolling to watch the full content. This thumping interaction is called the “scroll stop effect.”
The scroll-stop effect helps increase the engagement of a UGC video. The higher the engagement, the more users are likely to share content that mentions your brand, expanding your social media reach.
This increased social media presence can increase your comments, shares, likes, followers, and website traffic. What’s more, these interactions help increase your brand’s likelihood of going viral, creating a competitive advantage that gives you a high benchmark against your competitors.
Provides original and relatable content
Because UGC videos are first-person accounts of consumers, they offer authentic and relatable content.
Potential customers may be more likely to connect to these pieces of content when they watch videos where someone like them endorses your products. UGC creators also offer relevant solutions to common problems because they understand consumers’ pain points.
What’s more, potential customers prefer honesty and transparency through real experiences, looking for videos that contain candid and objective opinions. This candor is why most UGC videos have a conversational tone to make viewers feel valued and included.
Saves time and costs
UGC videos allow you to tap into the creativity of your customers and audience, helping you save time and money when creating video campaigns from scratch.
Your team doesn’t have to spend time shooting and editing raw footage. Instead, they collect, analyze, and edit the best UGC videos for reuse and reposting. You also don’t have to buy expensive shooting equipment and editing software.
This cost-effective and time-saving approach helps reduce your team's workload and better focus on important growth projects and daily tasks.
Provides social proof for credibility and trustworthiness
Social proof is a psychological belief that states that others influence our decisions to make us act in accordance with social norms or expectations. In marketing, this concept guides consumers’ purchasing decisions by providing evidence of your brand’s credibility through reviews of your products or services.
UGC videos are one way to build your social proof, as potential customers prefer to verify the quality of your products or services with tangible evidence.
The more positive social proof your brand has, the more customers you can gain, helping to create more buzz around your business and grow your customer base.
Provides whitelisting opportunities
Whitelisting is a marketing tactic where creators allow you to use their accounts to run ads. This special access allows you to optimize sponsored UGC videos published on your influencer or UGC creator accounts.
For example, before publishing a UGC video, you check that the content and captioning meet your marketing standards. Similarly, if a post lacks something, you can add call-to-action buttons or edit the text to make it more engaging.
Whitelisting also allows you to use creators’ data analytics to develop marketing campaigns for “similar audiences.” These consumers are market segments that share similar interests to creators’ followers, allowing you to target new audiences .