What posts should you post to be visible on social networks?
Posted: Wed Dec 04, 2024 9:46 am
If you want to be visible on social networks, one of the keys is to understand what types of posts are successful. Because you don't publish on LinkedIn the same way you publish on Instagram...
A post format that varies depending on the social network
Once you understand how a social network's algorithm works , you can focus on another key to success on social networks: the types of posts that work. Each social network responds to very specific codes and some publications will be hugely successful on LinkedIn, while others will be a hit on Instagram. In fact, publishing the same content on all social networks has become nonsense in 2022 that will harm you. Your audience must have a good reason to follow you on the social networks that you manage.
For example, Tik Tok is a network built solely around video, so it's no azerbaijan telemarketing data surprise that it's the preferred publication format. To respond to the acceleration of Tik Tok, Instagram then launched Reels, a format that also gives pride of place to video. Today, this is the content that works best on Instagram and will give you the best visibility. On LinkedIn, on the other hand, the most popular format is the " copywriting " type post, i.e. an editorial post made only of text: photos and videos are secondary.
LinkedIn Inspirational Post
Writing is popular on LinkedIn. But it still requires mastering the codes of “copywriting”
Understanding the social network codes to make a good post
It's not necessarily revolutionary to say that video works well on Tik Tok or Instagram. By arming yourself with a few key indicators, anyone can see this. On the other hand, in order for your posts to be visible, you then need to dig a little deeper to understand that there are "types" of posts that work better than others.
For example, a LinkedIn post will have a much better chance of taking off if it is an “inspirational” post. In other words, a LinkedIn post that deals with, for example, a situation where you were faced with failure and how you were able to recover from it. Here, you are providing something that your audience can draw inspiration from. At Connecto , we have identified four, or even five types of LinkedIn posts that generate the most engagement and these are the formats that we favor for all our clients.
We can continue with Instagram, where the codes are radically different. Unless you are a major influence
A post format that varies depending on the social network
Once you understand how a social network's algorithm works , you can focus on another key to success on social networks: the types of posts that work. Each social network responds to very specific codes and some publications will be hugely successful on LinkedIn, while others will be a hit on Instagram. In fact, publishing the same content on all social networks has become nonsense in 2022 that will harm you. Your audience must have a good reason to follow you on the social networks that you manage.
For example, Tik Tok is a network built solely around video, so it's no azerbaijan telemarketing data surprise that it's the preferred publication format. To respond to the acceleration of Tik Tok, Instagram then launched Reels, a format that also gives pride of place to video. Today, this is the content that works best on Instagram and will give you the best visibility. On LinkedIn, on the other hand, the most popular format is the " copywriting " type post, i.e. an editorial post made only of text: photos and videos are secondary.
LinkedIn Inspirational Post
Writing is popular on LinkedIn. But it still requires mastering the codes of “copywriting”
Understanding the social network codes to make a good post
It's not necessarily revolutionary to say that video works well on Tik Tok or Instagram. By arming yourself with a few key indicators, anyone can see this. On the other hand, in order for your posts to be visible, you then need to dig a little deeper to understand that there are "types" of posts that work better than others.
For example, a LinkedIn post will have a much better chance of taking off if it is an “inspirational” post. In other words, a LinkedIn post that deals with, for example, a situation where you were faced with failure and how you were able to recover from it. Here, you are providing something that your audience can draw inspiration from. At Connecto , we have identified four, or even five types of LinkedIn posts that generate the most engagement and these are the formats that we favor for all our clients.
We can continue with Instagram, where the codes are radically different. Unless you are a major influence