You want to know how to make your company profile as attractive as possible?

[Ashik Sarkar9]

A few days ago, we installed a live chat on the site to help you get immediate answers on how to use Austria's only technology finding engine - whether you want to search for suppliers yourself or create your own company profile. The live chat is certainly one of those tools that significantly increases the utility value of tecfindr and thus its attractiveness for searchers and finders. Have you already talked to Jana Neugebauer? Then here comes the second stop on our journey of discovery. As you will notice, the menu bar at the bottom right of the homepage has become much wider.brazil telegram If you click on "Blog", you will notice that many new blogposts have been added, which will help you to appreciate the range of functions offered by tecfindr. You want to know how to make your company profile as attractive as possible?

How to write an appealing company description or how to choose the right pictures? You need a few Arguments why your company should also be present in tecfindr or why you could use it regularly for your supplier search? You would like to help with the design and placement of your logo do everything right? In the tecfindr blog you will find the solutions for all these basics - and much more in the future. Enough reading? Then follow us to the third stop on our tecfindr journey. For this, however, you need a company entry. If your company is already represented in tecfindr, you can manage your profile directly from the homepage. Simply click on "My profile". You will read more about our tecfindr here in the coming weeks and months - more about new features, more about new ideas. But we would also like to read something from you. Take your time to look around tecfindr and tell us which features you would like to see, which improvements you would like to see. Because tecfindr is your search engine. Facebook Twitter Google+ reddit LinkedIn Why German advertising expert Thomas Koch almost once became a representative for a Japanese chainsaw manufacturer, why he believes B2B advertisers have an advantage over their B2C colleagues, what to expect from content marketing and why around 80 B2B advertisers met at Europe's largest start-up hub in Vienna at the invitation of WEKA Industrie Medien.

Thomas Koch could perhaps have changed his career again. Do something completely different. Get out of the rut of media planning and advertising. Into a new professional adventure: For months, Germany's probably most famous advertising expert and media planner was wooed on Facebook by a Japanese producer of chain saws. The manufacturer offered Koch via Facebook ad to distribute the great tree-cutting enablers in Germany. Koch puzzled for a long time why the Facebook algorithm had chosen him as the addressee of the advertisement. The solution: at some point Koch had mentioned the horror film "Texas Chainsaw Massacre" from 1974 on Facebook. This was apparently enough for the Facebook algorithm to deduce from this posting that Thomas Koch was probably an expert on chainsaws and therefore eager to become a representative for the Japanese manufacturer. Targeting that becomes stalking, the vicious lure of social media for advertisers and the role of trade media for B2B advertisers, these were the stops on the mental journey taken by German advertising wide-eyed expert and agency founder Thomas Koch at WEKA Industriemedien's Digiday 2018.

The specialist media publisher invited around 80 marketing experts to Wexelerate, Europe's largest start-up hub, to discuss content, content marketing and digital communication and to learn about WEKA Industrie Medien's new digital products. Americans who do not exist Koch was not sparing in his criticism of the somewhat lax handling of data on reach by platform giants such as Facebook "Facebook is repeatedly convicted of providing false figures. Now their user figures are also under scrutiny," said Koch. Because: "For the USA, the Facebook ad manager reports a reach of 41 million users aged 18 to 24. However, only 31 million people in this age group live in the USA. Not only because of the Cambridge Analytica scandal, Koch is convinced: "Facebook is in the biggest crisis of its still young history. The matrix of uncertainty that currently accompanies B2C advertisers consists of many elements: Ad fraud, lack of control over one's own brand when using programmatic advertising, a dulling of consumers towards many online forms of advertising, the question of whether the advertising vehicle Facebook really always drives campaigns to the target and sometimes not also to the wall.

Koch is convinced that B2B advertisers are at least largely exempt from such worries: "They have always had it easier than their B2C colleagues. They have always known their customers," says Koch. For him, the B2B market is almost reincarnation-relevant, he jokes: "Should I be born again as a media planner, I'd like to look after even more B2B clients than I've already had the pleasure of doing in this life." Trade media would ultimately also make the job of B2B advertisers easier because they automatically reach the decision-maker in the right situation: "The right situation is probably the one in which people are ready to engage with a product, a brand. This is exactly what we find when decision-makers go to the website of a specialised medium. They are looking for a solution to their problem. And they fervently hope to find the decisive impulse here," says Koch. Patience please! This is precisely where the new digital products from WEKA Industrie Medien come in, at the interface between situational attention to advertising and the search for a solution to a professional challenge. whitepaper platform, the minisites or the unique QuestionLead product. in particular, the options for effective content marketing for advertisers that is relevant to readers are being further fanned out. "In the meantime, we have built up a unique portfolio of options in the B2B segment," says Florian Zangerl, Managing Director of WEKA Industrie Medien. The keynote speech by the Viennese communications consultant Ivana Baric-Gaspar dealt with the success factors in content marketing. She pleads for a defusing of expectations in content marketing: "It is not the task of content marketing to close deals, but to build and maintain relationships." Using content marketing as a sales tool and hoping for quick success would only lead to disappointment. After all, says Baric-Gaspar, it is about one thing: "Stop selling. Start solving problems".

Tools like white papers would follow exactly this principle. Because such tools make it easy to actually observe one of the most important commandments of successful content marketing: "Take the perspective of your target group. Always. Everywhere," advises Ivana Baric Gaspar. Relevance, Thomas Koch chose a comparison from the dessert industry, is "the icing on the cake" for advertisers and content creators.