The Power of Authenticity: How to Make the Most of UGC Videos to Promote Your Brand

[Ashik Sarkar9]

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Impact of user-generated content on global conversion rates by Statista


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Videos are some of the most popular user-generated content (UGC) on social media. Many consumers rely on this authentic content before purchasing products or services.

Harnessing the power of authenticity through UGC videos can bring several benefits to your brand. taiwan telegram But how do you maximize them to ensure brand promotions that convert?

Understanding UGC Videos
UGC videos are diverse and versatile visual content that users share for different purposes: brand recommendations, entertainment, information sharing, reviews and community building.

Most users create UGC videos via mobile devices and narrate the content themselves. Some examples of UGC videos are:

Short vlogs

Product or service reviews

Unboxing

Step by step tutorials

How to do it

Testimonials

Behind the scenes of your company's daily operations

Share stories

Live broadcasts

Shopping

Dance or song challenges and trends

Anyone can create UGC videos. However, not everyone offers quality content. Here are the people who can provide high-quality UGC videos:

Customers: Consumers who love to share their genuine experiences with your products or services. They willingly recommend beneficial products or services, express their satisfaction or disappointment, and engage with their followers. They are also the most common sources of UGC videos.

Brand Loyalists: Devoted customers who may be patrons, advocates, subscribers or superfans with long-standing support, enthusiasm and passion for your brand. They often have an emotional connection to your products or services.

UGC Creators: Individuals who strategically create their UGC videos. They sometimes work with brands to run paid ads

Employees: Current, former, and prospective employees who share UGC videos to showcase their work and hiring experiences at your company


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Younger adults' purchasing decisions are influenced by recommendations from content creators, according to Pew Research Center

How do UGC videos benefit your business?
Here are the reasons to incorporate UGC videos into your marketing strategies:

Promote word-of-mouth promotions that reinforce brand advocacy
Word of mouth is free advertising that naturally drives consumers to talk about your brand in their everyday conversations. This free marketing is one of the actions customers take to support your company, which strengthens your brand advocacy.

Brand advocacy refers to positive promotions about your business, which help boost your online presence and brand awareness. For example, satisfied customers spread the word about your products through reviews, unboxing videos, tutorials, or testimonials.

Potential customers often turn to UGC videos from brand advocates because they offer them an objective and relatable endorsement, which encourages them to purchase their products or services.

Expand your reach on social media
When the first few seconds of a UGC video are intriguing and engaging, viewers stop scrolling to watch the full content. This stopping effect is known as stop-scrolling.

The stop-scrolling effect helps increase engagement on a UGC video. The higher the engagement, the more users will be able to share the content that talks about your brand, expanding your reach on social media.

This increased social media presence can increase comments, shares, likes, followers, and website traffic. Additionally, these interactions help improve the likelihood of your brand going viral, establishing a competitive advantage that provides a high benchmark against competitors.

Authentic and close content
Because UGC videos are first-person accounts from consumers, they offer authentic and relatable content.

When potential customers see videos of someone like them recommending their products, they may connect more with this content. UGC creators also offer relevant solutions to common problems because they understand consumers’ pain points.

Additionally, potential customers prefer honesty and transparency through genuine experiences, seeking out videos with honest and objective opinions. This sincerity is why most UGC videos have conversational tones to make viewers feel valued and included.

Save time and costs
UGC videos allow you to tap into the creativity of your clients and target audiences, helping you save time and costs when producing video campaigns from scratch.

Your team doesn’t have to spend time filming and editing raw footage. Instead, they collect, analyze, and organize the best UGC videos for repurposing and republishing. At the same time, you won’t have to purchase expensive filming equipment or editing software.

This time-saving and cost-effective approach helps reduce your team's workload and improve their focus on important growth projects and daily tasks.

Provides social proof of reliability and credibility
Social proof is a psychological belief that others influence our decisions , causing us to act within social norms or expectations. In marketing, this concept provides evidence of your brand's credibility through reviews of your products or services, guiding consumers' purchasing decisions.

Since potential customers prefer to verify the quality of your products or services through tangible evidence, UGC videos are a way to build your social proof.

The more positive social proof your brand has, the more customers you can attract, which will help you create more buzz around your business and grow your customer base.

Offers whitelisting opportunities
Whitelisting is a marketing tactic where content creators allow you to use their accounts to serve ads. This exclusive access allows you to optimize sponsored UGC videos posted on your influencer or UGC creator accounts.

For example, before posting a UGC video, you’ll check whether the content and caption meet your marketing standards. Similarly, when a post is lacking something, you can add call-to-action buttons or edit the text to make it more compelling.

Additionally, whitelists allow you to use content creators’ data analytics to develop marketing campaigns for “lookalike audiences.” These consumers are market segments that share similar interests with the creators’ followers, allowing you to target new audiences .