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Because of this, companies of all list of belize consumer email sizes and sectors had to react in time to new market trends, to adapt and modify their marketing strategies to minimize this problem.
Being aware of popular events in real time is essential to boost your brand , make it stand out from the competition, make it reach your target audience and create a relationship with your customers.
Therefore, in this article we have prepared a list of 4 marketing trends for this new year 2021 .
1. Artificial intelligence applied to programmatic advertising
Without a doubt, this type of advertising has been gaining popularity in recent years due to the exponential growth of the Internet and the use of electronic devices. Despite brands' fears about its effectiveness, it has managed to prove that it is an excellent tool and, today, there is a considerable increase in businesses that bet on it.
This type of advertising integrates artificial intelligence and Big Data to connect with consumers through better-segmented channels and ads, thanks to the large amount of information collected. The use of artificial intelligence in programmatic advertising can be applied to emails, workflows, content in general, among others.
2. Customized Advertising
Basically, this point represents a step forward in the world of digital marketing. In recent years, personalized advertising had dominated the digital era, however, with this change, it is expected that advertising will focus more on a transversal alignment and can dominate the market more clearly , where companies and customers benefit.
3. Video marketing
The creation of advertising content has always been an aspect to consider when implementing a digital marketing strategy, however, during the confinement period, audiovisual content increased by 55% , so it is estimated that this trend will continue to rise this year.
Nowadays, consumers pay less attention for a longer time, so they are not willing to watch long videos from brands, which is why it is necessary to correctly implement this tool, transmitting ideas clearly, directly and concisely through messages in their videos. This video marketing strategy not only seeks to make the content go viral, but also to attract more potential customers .
4. Content creation through automation
Thanks to marketing automation, it is possible to create content that matches the tastes and preferences of users. In this way, lead nurturing campaigns and real-time tracking of them generate greater engagement in consumers .
Around 70% of companies worldwide have implemented this option , while 21% expect to do so in 2021.
By knowing the marketing trends for 2021, it is possible to adapt them to the needs of each company. At Interius we help achieve business objectives through digital efforts such as strategic planning, inbound marketing, digital advertising, and marketing analytics.
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About the Author
Viridiana Garcia
Viridiana Garcia
Content Marketing Jr Consultant
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Comments
Teresa of Jesus Garcia
3/31/2021, 3:18:23 AM
Hi, I am presenting a theoretical work to accredit a degree and my case is an advertising agency. It has not yet started and it has to be put into operation (theoretically) by proposing everything.
And I am investigating what would be the best way.
Thank you, your blog helps me. If you have something to share with me, it will be very helpful.
