According to marketers, this system is perfectly tailored for B2C (downloading software products, paying for a subscription, purchasing in an online store) and is not applicable for B2B businesses.
How do CPA networks work?
The network owner enters into an agreement with a network of blogs, directory sites and other Internet resources for the placement of advertising blocks.
The system is similar to participation in the Yandex advertising network or the Google Display Network, but with one difference.
Mutual settlements with partners are made directly for the completed action on the site.
как работают спа сети
Then the network owner enters into an agreement with the advertiser (usually on paper), which specifies the terms of payment and clearly sets the rate per lead.
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One of the real downsides for advertisers is that owners of normal sites usually require fairly large sums to enter the system.
In general, there are also intermediate agents for this purpose – CPA network aggregators, which in fact unite all the owners-agents of CPA networks and resell traffic according to the scheme:
Схема перепродажи трафика
The scheme is very simple, and everything seems fair.
The network owner buys traffic, catches leads and resells leads to the seller of goods and services.
If there is a risk of being deceived by a CPA network, there is a kind of “arbitrage” – an aggregator of networks, where some are guaranteed to pay for leads, and others receive a reward after paid leads.
It seems that it is impossible to deceive.
And it is beneficial for both.
In this video I tried to explain what CPA affiliates are
What is CPA Networks – How to make money and how does Arbitrage work?
Что такое CPA Сети - Как заработать и как Работает Арбитраж?
In this article I will try to tell you about the mechanism of CPA networks, how not to fall for the bait and not to drain your entire budget and how you can really make money on an affiliate program.
How to start working with a CPA network?
If you are an advertiser, you will be primarily interested in cooperation with payment per lead.
And here it is important to skillfully choose the affiliate program that will give you quality traffic and will not waste your money.
First, we'll look at this business from the perspective of an advertiser - someone who wants to buy leads.
They are the basis of the entire network’s profit, and they form the main income.
Of course, we can contact CPA agencies that will directly drive traffic to your site.
And you will pay them directly for leads.
