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The best clients are online
The number of active Internet users in Russia, according to VTsIOM, has approached 80% of the population (over 18 years old, 64% of users go online daily).
In Ukraine, according to the InAU, the number of active users is 64.84% of the population over 15 years old.
Conclusion: if you are looking for new clients, then you should give preference to the Internet audience.
But in practice, things are not so simple.
In most competitive niches, the cost of acquiring new customers through contextual advertising is very high.
Add to this the wrong strategy and the wrong priorities, and you get astronomical expenses with almost zero results.
The key to making contextual advertising profitable is to set up your account correctly, prioritize your niche, and focus on the value of every click received.
Working in the contextual advertising industry, we have analyzed several client accounts and developed tools and tactics that will optimize AdWords advertising costs and increase its impact.
So, let's go.
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Let's set up context on Google AdWords with fat traffic and a high percentage of return on investment.
We will accurately select the type of advertising that will be relevant to your business and will bring profit
Our targeting always hits the mark!
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Location and time of day
Time and place always matter, especially for advertising.
You need to clearly target your ads in relation to these points.
Then every penny will work for you.
For detailed instructions on this issue, read this chapter.
Most business owners have a clear idea of where their target audience is located.
If you don't know this (or want to check the marketer's data), Google Analytics provides a set of convenient and accurate tools for determining the sources of traffic on the site.
To access the report, log in to your account on the service, find the “Audience” category in the left menu and select the Geography/Location sub-items.
Выбор подпунктов "География/Местоположение"
As a result, you will see an interactive map of the world with highlighted regions where your users live.
Below the map there is a table with specific data.
It provides information about users in general by country, region and city of each specific country.
If you have conversion tracking enabled, you can apply this filter to the resulting map to get even more specific data about your target audience.
So, you have identified the location of your clients and customers.
Now is the time to set up AdWords geotargeting.
This will allow you to focus contextual advertising only on specific regions or cities and not show ads in areas where your business is not of interest.
