Everything a webmaster needs to know about UTM tags:
Posted: Thu Dec 05, 2024 5:23 am
UTM allows you to track traffic channels, evaluate the cost of transition, and conversion for each of them.
This way you can invest in the most profitable sources and increase the effectiveness of your advertising.
Инфографика использования UTM меток
Setting up context, targeting and other advertising implies mandatory KPI tracking.
Otherwise, you may end up wasting your budget on ineffective campaigns.
When traffic to a site comes from different channels (for example, social or CPA networks, email newsletters , contextual advertising, etc.), it is important to control the cost per click and average conversion across all sources.
Within one channel (for example, only Yandex.Direct or Google Ads), you can avoid complications and track the effectiveness directly in it.
If the traffic used is attracted from several advertising systems, you cannot do without UTM tags.
With their help, you will know exactly where the client came from to access the online resource.
Let's look at everything about UTM, and also figure out how to generate them in 1 click using our utility.
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines.
We will carry out work on internal egypt phone number library optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
What are UTM tags?
Order of occurrence.
Label scheme.
Unified parameters.
Abbreviation.
UTM метки. Что такое? Как создать?
According to foreign colleagues , simply tracking conversions is not enough.
The first time people started talking about a tool that allows you to understand where a visitor came from to an online resource was in 2005.
Urchin Software mentioned it in their analysis.
Later, Google Analytics adopted the idea and implemented this tool.
Since the beginning of 2012, the organization has been included in Google.
The idea was this:
using GET (a special operator) a tracked parameter was added to the link;
the data were presented in the following form: UTM_PARAM=Value, where the first part of the formula is the parameter itself, and the second part (Value) is its value;
concatenation of several values is done using QUERY (&).
Final link format:
Формат ссылки с UTM параметрами
To improve the comfort and speed of UTM_PARAM analysis, it was decided to unify the parameters.
Thus, 5 main parameters appeared, which have the form we are accustomed to (utm_ +):
This way you can invest in the most profitable sources and increase the effectiveness of your advertising.
Инфографика использования UTM меток
Setting up context, targeting and other advertising implies mandatory KPI tracking.
Otherwise, you may end up wasting your budget on ineffective campaigns.
When traffic to a site comes from different channels (for example, social or CPA networks, email newsletters , contextual advertising, etc.), it is important to control the cost per click and average conversion across all sources.
Within one channel (for example, only Yandex.Direct or Google Ads), you can avoid complications and track the effectiveness directly in it.
If the traffic used is attracted from several advertising systems, you cannot do without UTM tags.
With their help, you will know exactly where the client came from to access the online resource.
Let's look at everything about UTM, and also figure out how to generate them in 1 click using our utility.
Nikolay
What, again? Traffic dropped and no sales? Well, SEOquick will help you get it all back
We will attract organic SEO traffic to your website from Google and Bing search engines.
We will carry out work on internal egypt phone number library optimization and SEO promotion. We will improve reputation, content. We will conduct an audit and increase the link mass.
No black magic – only white hat SEO techniques!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
What are UTM tags?
Order of occurrence.
Label scheme.
Unified parameters.
Abbreviation.
UTM метки. Что такое? Как создать?
According to foreign colleagues , simply tracking conversions is not enough.
The first time people started talking about a tool that allows you to understand where a visitor came from to an online resource was in 2005.
Urchin Software mentioned it in their analysis.
Later, Google Analytics adopted the idea and implemented this tool.
Since the beginning of 2012, the organization has been included in Google.
The idea was this:
using GET (a special operator) a tracked parameter was added to the link;
the data were presented in the following form: UTM_PARAM=Value, where the first part of the formula is the parameter itself, and the second part (Value) is its value;
concatenation of several values is done using QUERY (&).
Final link format:
Формат ссылки с UTM параметрами
To improve the comfort and speed of UTM_PARAM analysis, it was decided to unify the parameters.
Thus, 5 main parameters appeared, which have the form we are accustomed to (utm_ +):