Google AdWords Keywords:
Posted: Thu Dec 05, 2024 5:25 am
In my article , I described how you can find keywords for a landing page.
Briefly, the strategy boils down to the following stages:
we explore the structure of the site;
we are looking for new ideas;
we research competitors;
we collect intersections;
collecting clues;
filter by negative words;
group words;
We evaluate frequency and take into account word form.
But as a result, something doesn’t work or you realize that something is missing.
Typically, it may turn out that the CTR of existing words is below 10% and does not please with high conversion rates.
Or 80% of semantics does not work after a long period of time.
Losses on such keywords can amount to up to 75% of your budget!
According to statistics, poorly performing queries can be easily caught using filters and suspended, but others should be added in their place.
Are you wondering how to expand your keywords and improve your performance in contextual advertising?
A simple and clear guide will help you to collect the treasured words without missing anything unnecessary.
Nikolay
Where are all the clients? There – where there is traffic. Do you want SEOquick to attract it to you?
Contextual advertising is a quick way to get clients to your site here and now.
Let us set up Google AdWords campaigns for you that are relevant to your business.
And you will pay estonia phone number library only for those impressions and clicks that bring the target audience to the site.
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Conversion keys from Yandex.Direct
We look at conversion keys from other types of advertising.
Yes, the easiest way to find keywords is to look at what has worked well for you in the past.
For example, does contextual advertising in Yandex.Direct produce results?
Take search queries from Yandex.Direct and add them to your campaign.
Try to keep the keyword matching format consistent, remember that they may vary.
Try to change them in Excel according to a simple rule.
Match type in Yandex Example How to write in Google AdWords
Wide Samsung S7 repair +repair +Samsung +S7
Wide with precise word form !repair !Samsung S7 +repair +Samsung +S7*
Forced inclusion of a word in a query Samsung S7+ repair in Moscow Samsung S7 repair + in Moscow**
Exact word form Samsung repair + in !Moscow +samsung +repair +in +moscow
Phrase match “Samsung S7 repair” [Samsung S7 repair]
Phrasal with exact word form “!repair !Samsung !S7” [+repair +Samsung +S7]
Fixed word order [Samsung S7 repair] “Samsung S7 repair”
So, the broad match modifier operator is, in fact, analogous to using only the word that we added to contextual advertising.
The word can be declined, but different numbers cannot be used - singular and plural.
If it is a verb, then it is in one tense - indefinite, present or past.
In fact, using + implies that you will be adding all additional phrase frames.
For example, if you use the word repair without the broad match modifier operator, your ad might show for the search terms repair or decorate.
Therefore, when adding conversion keys, be sure to study Yandex search suggestions.
You can see them here.
Briefly, the strategy boils down to the following stages:
we explore the structure of the site;
we are looking for new ideas;
we research competitors;
we collect intersections;
collecting clues;
filter by negative words;
group words;
We evaluate frequency and take into account word form.
But as a result, something doesn’t work or you realize that something is missing.
Typically, it may turn out that the CTR of existing words is below 10% and does not please with high conversion rates.
Or 80% of semantics does not work after a long period of time.
Losses on such keywords can amount to up to 75% of your budget!
According to statistics, poorly performing queries can be easily caught using filters and suspended, but others should be added in their place.
Are you wondering how to expand your keywords and improve your performance in contextual advertising?
A simple and clear guide will help you to collect the treasured words without missing anything unnecessary.
Nikolay
Where are all the clients? There – where there is traffic. Do you want SEOquick to attract it to you?
Contextual advertising is a quick way to get clients to your site here and now.
Let us set up Google AdWords campaigns for you that are relevant to your business.
And you will pay estonia phone number library only for those impressions and clicks that bring the target audience to the site.
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Conversion keys from Yandex.Direct
We look at conversion keys from other types of advertising.
Yes, the easiest way to find keywords is to look at what has worked well for you in the past.
For example, does contextual advertising in Yandex.Direct produce results?
Take search queries from Yandex.Direct and add them to your campaign.
Try to keep the keyword matching format consistent, remember that they may vary.
Try to change them in Excel according to a simple rule.
Match type in Yandex Example How to write in Google AdWords
Wide Samsung S7 repair +repair +Samsung +S7
Wide with precise word form !repair !Samsung S7 +repair +Samsung +S7*
Forced inclusion of a word in a query Samsung S7+ repair in Moscow Samsung S7 repair + in Moscow**
Exact word form Samsung repair + in !Moscow +samsung +repair +in +moscow
Phrase match “Samsung S7 repair” [Samsung S7 repair]
Phrasal with exact word form “!repair !Samsung !S7” [+repair +Samsung +S7]
Fixed word order [Samsung S7 repair] “Samsung S7 repair”
So, the broad match modifier operator is, in fact, analogous to using only the word that we added to contextual advertising.
The word can be declined, but different numbers cannot be used - singular and plural.
If it is a verb, then it is in one tense - indefinite, present or past.
In fact, using + implies that you will be adding all additional phrase frames.
For example, if you use the word repair without the broad match modifier operator, your ad might show for the search terms repair or decorate.
Therefore, when adding conversion keys, be sure to study Yandex search suggestions.
You can see them here.