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Promotion of an English-language website in Google:

Posted: Thu Dec 05, 2024 5:28 am
by sheikh1234
Promoting websites in the American market is a really difficult task.

The main reason is the high level of competition.

The budgets of the main competitors are beyond reasonable limits.

The expected excess profit is the indicator that makes thousands of new sites take part in this fight.

Only a few take part in dividing the pie, the rest waste budgets, waste time, and get nothing.

How to compete on a limited budget and be successful?

Let's take a step-by-step look at a successful promotion strategy.

STARTING POINT
Patient – ​​a website on the topic of “Weight Loss Product Review”.

Why patient, look at the information from Google analytics.

The site came for promotion in November 2016.

Google Penguin filter penalized the site for low-quality links, as a result traffic dropped from 7000 per day to 0.

To the client's credit, it should be said that he got out from under the filter on his own, but did not return full traffic.

So, that's what was done.

Nikolay
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Website audit
7 stages of audit or Working on mistakes.

ON-PAGE SEO: competent promotion and increased visibility.

Complex analysis – why is it needed?

The promotion strategy was divided into 7 stages:

Analysis of existing positions , there were about 90K keys in the TOP-100
Selection of new keys for the client's priority areas
Conducting a technical audit
Analysis of existing content
Usability audit analysis
Competitor link analysis
Creating a promotion strategy.
Working with such a large number of keys requires the right approach.

Effective SEO Promotion of English-Language Websites | SEOquick
Эффективное SEO-Продвижение Англоязычных Сайтов | SEOquick
ON-PAGE SEO (INTERNAL SEO)
It was important to show quick results and regain our positions for the season that will begin after the New Year holidays.

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It was decided to promote in 3 directions:

Keyword that had positions in TOP from 11 to 30
Client Priority Pages
Pump up the main one to transfer the main weight across all pages.
The technical audit revealed a significant number of errors, which were partially corrected by the programmer.

The rest were transferred to the client's programmer, since the site created from two different CMS was a kind of self-written project.

The client's existing content is of good quality.

However, competitor analysis showed that they use long content, in some places more than 5,000 words (approximately 35K characters).

The site has hundreds of thousands of pages and various publications, so the content was expanded for priority areas.