Setting up Google AdWords for an online store
Posted: Thu Dec 05, 2024 5:29 am
Contextual advertising is becoming an increasingly important source of attracting customers every day.
In each new product niche, active investment in context and winning back the TOP in the search results begins.
Now being in the TOP10 for organic searches for a number of queries means nothing.
The distribution of CTR to the position in the search results depends on the place occupied, and the first blocks in the TOP take almost 50% of the traffic.
Распределение CTR к позиции в выдаче
At the same time, advertising results now take up almost 100% of the screen space for a number of queries, while Google results are only visible on the second screen.
рекламная выдача сейчас по ряду запросов занимает практически 100% экранного места
The green block of the first screen is responsible for advertising in search results.
The blue block is directly product ads from Google Merchant.
The orange block is made up of popular price aggregators and bulletin boards.
Nikolay
You don't see it yet, but it's there! Find out how SEOquick will give you traffic
We will intelligently set up context on Google AdWords with fat traffic and a high percentage of return on investment.
We will carefully honduras phone number library select the type of advertising that will be relevant to your business and will bring profit.
Our targeting always hits the mark!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
In Yandex the picture looks a little different.
The density of information display is very high.
While in Google the data is arranged more spaciously, in Yandex all objects are close together.
And it is difficult to separate advertising results from search results.
In the search results, only the official website occupies the TOP1, while the other websites are already on the second screen.
В поисковой выдаче ТОП1 занимает лишь официальный сайт
Investing in SEO for such non-branded queries is practically useless - you simply won’t get the same traffic.
What should we do?
Which queries are worth buying and which ones should be promoted?
We recommend focusing SEO work on branded traffic, while regular queries should be brought to the TOP by context and maintained in the most advantageous positions there.
At the same time, branded queries are likely to be more targeted in organic search, and here you should actively take care of your own product card and optimization of your website.
Website optimization has its price - it is either your time or money.
брендовые запросы вполне вероятно будут более целевыми в органике
To develop brand traffic, we recommend using all means: PR on social networks, on news resources, introducing a referral system, raffling off prizes among clients, posting free content on the site and promoting it.
You should know that branded traffic is the most loyal, and the audience that comes through this channel is definitely yours.
Which contextual channel should I choose?
We can say for sure that in Russia traffic is distributed approximately 50-50%, but it varies greatly depending on age.
Yandex has a more mature audience.
In each new product niche, active investment in context and winning back the TOP in the search results begins.
Now being in the TOP10 for organic searches for a number of queries means nothing.
The distribution of CTR to the position in the search results depends on the place occupied, and the first blocks in the TOP take almost 50% of the traffic.
Распределение CTR к позиции в выдаче
At the same time, advertising results now take up almost 100% of the screen space for a number of queries, while Google results are only visible on the second screen.
рекламная выдача сейчас по ряду запросов занимает практически 100% экранного места
The green block of the first screen is responsible for advertising in search results.
The blue block is directly product ads from Google Merchant.
The orange block is made up of popular price aggregators and bulletin boards.
Nikolay
You don't see it yet, but it's there! Find out how SEOquick will give you traffic
We will intelligently set up context on Google AdWords with fat traffic and a high percentage of return on investment.
We will carefully honduras phone number library select the type of advertising that will be relevant to your business and will bring profit.
Our targeting always hits the mark!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
In Yandex the picture looks a little different.
The density of information display is very high.
While in Google the data is arranged more spaciously, in Yandex all objects are close together.
And it is difficult to separate advertising results from search results.
In the search results, only the official website occupies the TOP1, while the other websites are already on the second screen.
В поисковой выдаче ТОП1 занимает лишь официальный сайт
Investing in SEO for such non-branded queries is practically useless - you simply won’t get the same traffic.
What should we do?
Which queries are worth buying and which ones should be promoted?
We recommend focusing SEO work on branded traffic, while regular queries should be brought to the TOP by context and maintained in the most advantageous positions there.
At the same time, branded queries are likely to be more targeted in organic search, and here you should actively take care of your own product card and optimization of your website.
Website optimization has its price - it is either your time or money.
брендовые запросы вполне вероятно будут более целевыми в органике
To develop brand traffic, we recommend using all means: PR on social networks, on news resources, introducing a referral system, raffling off prizes among clients, posting free content on the site and promoting it.
You should know that branded traffic is the most loyal, and the audience that comes through this channel is definitely yours.
Which contextual channel should I choose?
We can say for sure that in Russia traffic is distributed approximately 50-50%, but it varies greatly depending on age.
Yandex has a more mature audience.