Looks through a couple of websites and puts off the decision for a while.
Then, on a social iceland phone number library network, she comes across a familiar logo.
One of the suppliers launched targeted advertising .
Olga follows the link, fills out the lead form and sends her contacts to the manager.
Заполнение лид-формы
Less than 20 minutes pass before the phone rings.
The polite manager tells her about the conditions, sends price lists by email, and answers questions.
Olga is impressed by the company's work and is ready to place an order.
Before concluding a deal, she decides to check how consumers respond to the supplier's products.
And what does she see? The first site is a review aggregator, the rating here is three out of five. Not very good.
Сайт-агрегатор отзывов
Reads the first, second, third comment.
Some people are happy with the quality, others breathe fire and only criticize the brand. There are more of the latter.
Olga studies the results further. The company's website. Everything is perfect here.
Only rave reviews and photos of satisfied customers. Looks suspicious.
Отзывы о компании
Another link, this time to a social media group.
Here again opinions are divided, but there are many unpleasant comments.
Группа в соцсетях
Having weighed all the pros and cons, Olga decides to refuse cooperation. She is not sure about the quality of the product.
Now let's look at the situation from the supplier's side.
He spent money on creating a professional and user-friendly website.
I allocated a budget for advertising and paid a specialist to set up retargeting .
Maintains a team of sales managers and constantly improves their qualifications.
He does everything right. But he loses a large wholesale order and a permanent partner because of his damaged reputation.
The example is real, the problem is widespread.
Do you also invest large sums in promotion, but lose clients?
A couple of negative reviews may be to blame.
Moreover, they are often no longer relevant; no one simply works with them.
Here's what the statistics say about this:
