Yandex Direct: Setting up a local online store (CASE)
Posted: Thu Dec 05, 2024 5:32 am
Brief on setting up Yandex Direct
CLIENT – STOXE.ru
Region -Vologda, Cherepovets, Velsk
Task
Increase the number of clicks in the region.
Increase sales.
The client sells in three regions.
The site is optimized enough for direct sale of spare parts, and is a convenient catalog for searching for goods in stock.
To attract an audience, the client needs to get to the site with the main basic requests.
Strategy for working iran phone number library with Yandex Direct
Initially, tactics are built on the following stages:
Collection of keywords.
Create campaigns and ad groups.
Selection of regions, development of unique selling proposition.
Drafting advertisements.
A/B testing keyword match types.
Launch of an advertising campaign.
Keyword collection
Keywords were collected using the following applications:
Key Collector is a powerful service for collecting queries with different types of matches, grouped into ad groups.
Prodvigator – based on competitors. We select a competitor, extract its keys and clean them in a text editor.
Wordstat is a standard service for collecting keywords. It helps to quickly select based on popular queries with a wide entry.
Keyword Planner – yes, it is a service from Google. But it can also give you the results you need.
Based on these keys, the most popular and targeted key queries were selected using the following match types:
Phrasal.
Exact match.
Using +words in a campaign.
Nikolay
Where are all the clients? There – where there is traffic. Do you want SEOquick to attract it to you?
Contextual advertising is a quick way to get clients to your site here and now.
Let us set up a Google AdWords campaign for you that is relevant to your business.
And you will pay only for those impressions and clicks that bring the target audience to the site.
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Creating campaigns and ad groups
As a result, the tactics chosen were to create regional ad groups and specialize keys for a specific group.
Campaign for Vologda.
Campaign for Cherepovets.
Campaign for Velsk (Arkhangelsk region).
General campaign with dynamic ads.
Campaigns were set up using Excel and Direct Commander (further refinement using YAN).
In the campaign, we always include addresses, quick links, and contact information.
Drawing up a unique selling proposition
A competent selection of a USP (unique selling proposition) is the key to a successful click.
The choice of USP is based on the following criteria: what section or product is the link directed to, what is beneficial about this product or service, does it contain a call to action, and are both the title and the text informative?
CLIENT – STOXE.ru
Region -Vologda, Cherepovets, Velsk
Task
Increase the number of clicks in the region.
Increase sales.
The client sells in three regions.
The site is optimized enough for direct sale of spare parts, and is a convenient catalog for searching for goods in stock.
To attract an audience, the client needs to get to the site with the main basic requests.
Strategy for working iran phone number library with Yandex Direct
Initially, tactics are built on the following stages:
Collection of keywords.
Create campaigns and ad groups.
Selection of regions, development of unique selling proposition.
Drafting advertisements.
A/B testing keyword match types.
Launch of an advertising campaign.
Keyword collection
Keywords were collected using the following applications:
Key Collector is a powerful service for collecting queries with different types of matches, grouped into ad groups.
Prodvigator – based on competitors. We select a competitor, extract its keys and clean them in a text editor.
Wordstat is a standard service for collecting keywords. It helps to quickly select based on popular queries with a wide entry.
Keyword Planner – yes, it is a service from Google. But it can also give you the results you need.
Based on these keys, the most popular and targeted key queries were selected using the following match types:
Phrasal.
Exact match.
Using +words in a campaign.
Nikolay
Where are all the clients? There – where there is traffic. Do you want SEOquick to attract it to you?
Contextual advertising is a quick way to get clients to your site here and now.
Let us set up a Google AdWords campaign for you that is relevant to your business.
And you will pay only for those impressions and clicks that bring the target audience to the site.
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Creating campaigns and ad groups
As a result, the tactics chosen were to create regional ad groups and specialize keys for a specific group.
Campaign for Vologda.
Campaign for Cherepovets.
Campaign for Velsk (Arkhangelsk region).
General campaign with dynamic ads.
Campaigns were set up using Excel and Direct Commander (further refinement using YAN).
In the campaign, we always include addresses, quick links, and contact information.
Drawing up a unique selling proposition
A competent selection of a USP (unique selling proposition) is the key to a successful click.
The choice of USP is based on the following criteria: what section or product is the link directed to, what is beneficial about this product or service, does it contain a call to action, and are both the title and the text informative?