SEO Promotion of a blog, media, news site:
Posted: Thu Dec 05, 2024 5:33 am
You can find a lot of information on how to promote an online store or corporate website.
For example, we have already looked at several examples of promoting corporate regional websites .
There are also many cases on the Internet on promoting corporate websites of various topics, but it is impossible to promote an information or news website using such methods.
We would like to tell you about the specifics of working with these resources.
To promote your blog, you need to follow a number of recommendations.
Some are dictated by the search engines themselves.
Some are collected from web conferences and SEO forums.
Nikolay
Looking for traffic to your site? SEOquick will attract you 100% organic traffic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines.
We will do comprehensive SEO promotion : content, reputation, internal optimization, link building.
Our SEO is white, our goals are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Content requirements
Secrets of quality content.
How to fill a website with interesting materials?
Who should be assigned to create the texts?
The main requirements will concern the content, technical components and structure of the site.
Content requirements
Content is the key part italy phone number library of a news site, it is what users come for.
If you don’t pay due attention to this point, you can forget about website promotion .
1. No foul language.
Yes, this is an important criterion, so be careful what you write and in what language or slang.
The presence of strong words in texts can lead to a loss of search results.
2. Headings must match the content.
Avoid using clickbait (headlines that distort information) in your news and blog.
This can lead to tragic consequences.
What works on YouTube and in the classic yellow media doesn't always work in the news.
I wrote about clickbait earlier in the Searchengines.Ru blog
3. Compliance with the requirements of legislation regarding the media in the promoted country.
If the law requires publication of a certificate of registration of you as a media outlet, then post this information on the main page of the blog.
4. The content is written by bloggers or journalists.
Accept only verified content on your site.
Try to stick to simple criteria:
the presentation of the material should be as if from the scene of events or look like an analytical report (for the media);
the blog should provide comprehensive information about the topic being discussed;
the news must be accompanied by an illustration;
the text should be formatted according to the structure: an introduction with the important part of the news, the main part - in which the details of the news are revealed, additional information that cites itself (old materials) or other publications on similar topics;
Be sure to enable news commenting – comments must be active, the blog author is obliged to answer all open questions;
comments need to be moderated;
enable the ability to quote news in the media, the OpenGraph protocol is required .
5. Metadata must be written on all pages of the blog or news, as well as in the headings.
The headline should be informative and reveal the essence of the news.
The tone of the title should be neutral and not contain exclamation marks or unnecessary epithets.
Only coverage of events with a statement of facts.
The Description field should not repeat the title, it announces the news. The preview for the news can match the Description.
The KeyWords tag has a zero value for SEO, but still works in news aggregators: be sure to specify the keys that you use as internal news tags.
For example, we have already looked at several examples of promoting corporate regional websites .
There are also many cases on the Internet on promoting corporate websites of various topics, but it is impossible to promote an information or news website using such methods.
We would like to tell you about the specifics of working with these resources.
To promote your blog, you need to follow a number of recommendations.
Some are dictated by the search engines themselves.
Some are collected from web conferences and SEO forums.
Nikolay
Looking for traffic to your site? SEOquick will attract you 100% organic traffic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines.
We will do comprehensive SEO promotion : content, reputation, internal optimization, link building.
Our SEO is white, our goals are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
Content requirements
Secrets of quality content.
How to fill a website with interesting materials?
Who should be assigned to create the texts?
The main requirements will concern the content, technical components and structure of the site.
Content requirements
Content is the key part italy phone number library of a news site, it is what users come for.
If you don’t pay due attention to this point, you can forget about website promotion .
1. No foul language.
Yes, this is an important criterion, so be careful what you write and in what language or slang.
The presence of strong words in texts can lead to a loss of search results.
2. Headings must match the content.
Avoid using clickbait (headlines that distort information) in your news and blog.
This can lead to tragic consequences.
What works on YouTube and in the classic yellow media doesn't always work in the news.
I wrote about clickbait earlier in the Searchengines.Ru blog
3. Compliance with the requirements of legislation regarding the media in the promoted country.
If the law requires publication of a certificate of registration of you as a media outlet, then post this information on the main page of the blog.
4. The content is written by bloggers or journalists.
Accept only verified content on your site.
Try to stick to simple criteria:
the presentation of the material should be as if from the scene of events or look like an analytical report (for the media);
the blog should provide comprehensive information about the topic being discussed;
the news must be accompanied by an illustration;
the text should be formatted according to the structure: an introduction with the important part of the news, the main part - in which the details of the news are revealed, additional information that cites itself (old materials) or other publications on similar topics;
Be sure to enable news commenting – comments must be active, the blog author is obliged to answer all open questions;
comments need to be moderated;
enable the ability to quote news in the media, the OpenGraph protocol is required .
5. Metadata must be written on all pages of the blog or news, as well as in the headings.
The headline should be informative and reveal the essence of the news.
The tone of the title should be neutral and not contain exclamation marks or unnecessary epithets.
Only coverage of events with a statement of facts.
The Description field should not repeat the title, it announces the news. The preview for the news can match the Description.
The KeyWords tag has a zero value for SEO, but still works in news aggregators: be sure to specify the keys that you use as internal news tags.