Targeted Ads Are Annoying: How to Avoid Them?
Posted: Thu Dec 05, 2024 5:44 am
Online advertising is becoming increasingly targeted and persistent. Tracking technologies like cookies collect information about our browsing activities across sites, and these techniques are becoming increasingly sophisticated. A 2012 Pew Research Center survey found that 68% of Internet users dislike targeted advertising because they don’t like having their online behavior tracked and analyzed. Your browsing history, like your IP address, can reveal a lot about you.
Summary
Why do ads harass me?
Let’s say you buy a blender online. You load a webpage for a azerbaijan telemarketing blender from Brand X, then close your browser. The next time you open your browser, ads for the blender follow you from site to site. They also show up in some of your mobile apps like Facebook and Instagram. When you visited Brand X’s website, the site stored a cookie on your device that contained a unique identifier. Ad tech companies embedded trackers that also loaded on Brand X’s website, and those trackers looked for your cookie to locate your device.
Trackers can determine whether you want to buy something, even if you don’t complete the purchase. They look for signals, such as whether you closed your browser after searching for blender for a while or left the item in the site’s shopping cart without completing it. Ad tech companies can then track your cookie across these trackers and ad networks on various sites and apps in order to serve you an ad for blender.
Summary
Why do ads harass me?
Let’s say you buy a blender online. You load a webpage for a azerbaijan telemarketing blender from Brand X, then close your browser. The next time you open your browser, ads for the blender follow you from site to site. They also show up in some of your mobile apps like Facebook and Instagram. When you visited Brand X’s website, the site stored a cookie on your device that contained a unique identifier. Ad tech companies embedded trackers that also loaded on Brand X’s website, and those trackers looked for your cookie to locate your device.
Trackers can determine whether you want to buy something, even if you don’t complete the purchase. They look for signals, such as whether you closed your browser after searching for blender for a while or left the item in the site’s shopping cart without completing it. Ad tech companies can then track your cookie across these trackers and ad networks on various sites and apps in order to serve you an ad for blender.