The email continues. Tell a story: a great story doesn’t need azerbaijan phone number library an entire book or screenplay. . Email is an effective medium for presenting an exciting or interesting narrative to your target. Audience. For example, an email could talk about the brand’s social events, behind-the-scenes moments. How the product is made, or even the story of the company. A product born or invented. Think of a hook to attract readers and . Then flesh it out in a short, sharp, compelling way.

Email metrics and goals (if applicable). Without measurement, it doesn't happen. This could also be everyone’s motto. Today’s digital marketer. Like every marketing campaign or campaign, email marketing has its own set. Metrics and kpis show you how your emails are performing and how you fare. Needs improvement. According to salesforce experts, here are the key email marketing metrics:. Open rate is probably the most commonly used metric in email marketing.