Attracting non-targeted traffic

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A properly configured 404 error page offers the user to go to the main page, return to the previous one, or redirects to a section with similar content. And if you approach the design of such a page creatively , you can reduce the “degree of tension” for the user who did not get what he wanted. However, when there are too many 404 pages , search engines perceive the site as unhelpful and lower its ranking. Yandex Webmaster, Google Search Console, Xenu , Screaming Frog SEO Spider , Topvisor and other services will help you list of united arab emirates cell phone numbers check for “broken” links and other SEO errors on your site .

Lack of interlinking
It may seem that links within a site do not play such a significant role, but in fact they help improve navigation and page weight distribution for search engines. Thanks to competent interlinking, search robots can more easily scan a site and index its pages. This, in turn, has a positive effect on ranking . Without a sufficient number of internal links, a page can "hang" in an information vacuum - it will be difficult to find, and it will not bring the expected traffic. In addition, users , having additional hints in the form of internal links, stay on the site longer , move from one section to another, which will have a positive effect on metrics.

To avoid the mistake of missing interlinks , we recommend creating logical connections between pages and including relevant links in texts. To analyze internal interlinks, you can use Screaming Frog SEO Spider , Netpeak Spider , Topvisor and other tools. They will help you track internal links and effectively distribute link weight between pages.



There is a misconception that any traffic is a great result. But if users who are not interested in the goods or services come to the site, this will not only not bring benefits, but can also cause harm . Non-target audiences often leave pages immediately after visiting them, and site owners note a high bounce rate, minimal time on the site and insufficient viewing depth. All these are signals for search engines that the site does not satisfy user requests, so it needs to be lowered in the ranking.