Basic semantics and synonyms

hasanthouhid0 · Post by **hasanthouhid0** » Wed Jan 22, 2025 9:05 am

Why do you need a semantic core and how to choose popular queries
FAQ
August 10, 2024
Working with user queries

LZ.Media experience
The search engine works with user queries, and in the vast majority of cases they are formulated in text. And even if voice search is used first, the query will still be translated into written form. And if you want your site to be found for this specific query, it must appear on the right page. In that very written form.

In order not to be unfounded and not to beat around the bush, let's turn to Yandex Help :

“What questions does your site answer?

The main task of search is to answer user questions. The position in search depends list of lebanon cell phone numbers on how well the site content matches the wording of the queries. Therefore, when creating a site, it is important to understand how users formulate their needs in the form of search queries. For example, if a search query contains a term, but it is not mentioned on the site pages, then it is unlikely that the search engine will consider your site to contain a good answer to the user's query. In this case, such a page may be excluded from the search with the status of low value or low demand."

That is, Yandex directly says that first it is necessary to determine by what queries users will be able to find the site. We need to literally feel ourselves in the shoes of potential visitors. Having determined the target and relevant queries, we can use these phrases in the content of the desired page.

Google's official help also agrees with this approach:

“Think like your readers

Consider what keywords potential visitors will use to search for your content. Users who are knowledgeable about your site's topic may use different keywords than those who know less about it. For example, some users may search for "meat snacks" while others may search for "cheese cutting board." Try to take these differences into account when choosing keywords; this can improve your site's ranking in Search.