Why do you need mobile website optimization?

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Mobile Optimization: Why It's Important and How to Adapt Your Website to Devices
DESIGN
SEO
July 18, 2024

What is included in mobile optimization?
Mobile SEO Tips from the LZ.Media Team
According to Statista, in 2023, the number of mobile Internet users will be 5.3 billion people. In such list of bahrain cell phone numbers conditions, it would be unreasonable to think that website optimization for smartphones and tablets is a short-term trend and a waste of time. Users search for information from gadgets every day: Google reports that more than half of all search queries in the system today come from mobile devices. In this article, the LZ.Media team will tell you how mobile optimization and SEO are related and what you need to do to ensure that your website is at the top of the search results on any smartphone (tablet).

Why do you need mobile website optimization?
Traffic growth. We have already said that the number of mobile users is in the billions. Children, for example, get their first smartphones before laptops and access to their parents' PCs. Refusing such visitors because of the lack of a mobile version is stupid, because traffic growth at least helps to increase positions in search results. And at most, it brings in new clients. By the way, search results on a phone and on a computer can be different for the same request, so you need to strive to get to the top in both cases.

For example, look at what Google's non-personalized mobile search results look like for the query "SEO agency in Samara". First, a map, then ratings, then questions on the topic, and finally, the websites of the companies themselves.


And here is the non-personalized search for the same query in the desktop version. First comes the rating, then the map and questions, and then the sites. At the same time, the top 3 agencies look different this time.

Improving user experience. Mobile design affects not just interaction with the site, but also the impression of your target audience about the product and brand as a whole. Remember the rules of usability? They are fully valid for the mobile version: the user must understand what is happening on the page, where to go and what target action is required of him.
Search engine ranking. You already understand that traffic is very important for SEO, and it can be increased by adapting to smartphones and tablets. But it should be noted that search engines themselves are more loyal to “mobile-friendly” sites. For example, Google has officially taken mobile optimization into account since 2016, when the Mobile First principle came into effect. It means that pages are indexed and ranked taking into account their adaptation to gadgets. It is also worth noting that having a mobile version is a chance to increase behavioral factors for users. With a nice design and competent navigation, people stay on the site longer and open more pages, and the bounce rate decreases.