5 facts you should know about your competitors' website
Posted: Thu Jan 23, 2025 4:28 am
Obsessing over the competition hasn't done anyone much good. However, it's important to be aware of the strategies your competition is using to attract potential customers and, above all, the results they're getting, as this will give you useful guidance for your inbound marketing work.
To find out this information, you need to observe, research and analyze information that comes from direct and indirect sources. An important way to observe is to keep an eye on your competitors' social channels and website and see what new things they are doing on these media.
However, there is a way to perform a more in-depth analysis as well, and for that we recommend using some tools that we have personally found useful because they are aimed at providing data from a marketing perspective:
HubSpot Marketing Grader / Competitors Tool: Marketing Grader is a free tool from HubSpot accounting directors email address that analyzes a website and social media and assigns a score from 1 to 100 using the Inbound Marketing methodology. Competitors Tool is HubSpot's competitor analysis tool. Obviously, Competitors Tool is a much more in-depth analysis tool as it provides the user with more data on both their own marketing performance and that of their competitors.
SimilarWeb : This is a website analysis tool based on ranking and traffic. This tool provides a fairly detailed view of the status of a brand's positioning on the Internet, as it uses data not only from the website but also from its social networks. This tool is my favorite when it comes to analyzing traffic and positioning data at a global and local level for a website.
SiteAlerts : This is a website that allows you to get an instant report with key information about a company. If you want to know what image a company has on the Internet, use this tool and you will be able to see in a quick report the description of the business according to its LinkedIn page, its traffic ranking, its main traffic sources, its latest social media updates and, of course, its Marketing Grade.
It is highly recommended to start using these tools yourself. Marketing managers who use them are often surprised by their digital assets.
When it comes to analyzing the market, each of these software will provide you with valuable data that will allow you to identify trends. But what should you look at when analyzing your competition? Their number of social media followers? Their website traffic? Let's review 5 important data points that you should look at when analyzing your competitors' websites:
To find out this information, you need to observe, research and analyze information that comes from direct and indirect sources. An important way to observe is to keep an eye on your competitors' social channels and website and see what new things they are doing on these media.
However, there is a way to perform a more in-depth analysis as well, and for that we recommend using some tools that we have personally found useful because they are aimed at providing data from a marketing perspective:
HubSpot Marketing Grader / Competitors Tool: Marketing Grader is a free tool from HubSpot accounting directors email address that analyzes a website and social media and assigns a score from 1 to 100 using the Inbound Marketing methodology. Competitors Tool is HubSpot's competitor analysis tool. Obviously, Competitors Tool is a much more in-depth analysis tool as it provides the user with more data on both their own marketing performance and that of their competitors.
SimilarWeb : This is a website analysis tool based on ranking and traffic. This tool provides a fairly detailed view of the status of a brand's positioning on the Internet, as it uses data not only from the website but also from its social networks. This tool is my favorite when it comes to analyzing traffic and positioning data at a global and local level for a website.
SiteAlerts : This is a website that allows you to get an instant report with key information about a company. If you want to know what image a company has on the Internet, use this tool and you will be able to see in a quick report the description of the business according to its LinkedIn page, its traffic ranking, its main traffic sources, its latest social media updates and, of course, its Marketing Grade.
It is highly recommended to start using these tools yourself. Marketing managers who use them are often surprised by their digital assets.
When it comes to analyzing the market, each of these software will provide you with valuable data that will allow you to identify trends. But what should you look at when analyzing your competition? Their number of social media followers? Their website traffic? Let's review 5 important data points that you should look at when analyzing your competitors' websites: