Four Ways Social Media Helps SEO

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In the previous article we talked about the first two ways that social media can help with effective website SEO. With the first way we learned that it is important to establish some mechanism of communication and interaction between your SEO tools and your social media tools. The second way showed that effectively managing the people who consistently follow your brand is a great way to support your website SEO as it continues to create opportunities to spread more inbound links to your website through them.

In this 2nd and final part of the social media and SEO series, we will discuss the other two ways you can optimize your social media activities to effectively position your brand on the Internet:

3. Anticipate changes in social searches
While there are a few basic principles to work with when it comes to social search, australia physiotherapist email database individual factors, i.e. new social networks, are still developing all the time. When deciding which social networks to use in your digital marketing strategy, think about the weight each one has in the search engine you decide to rank on.

Don't count out Google+: When the parent company of a new social network is the world's largest search engine and it starts integrating its content into search results, it's worth testing the waters to see if the waters are really as cold as some say. So, it's best to take a moment to set up a good corporate page on Google+ and see how the content you post there performs. You have nothing to lose and everything to gain in terms of your brand positioning on Google.

Don't count out Bing: Not only did Bing account for 30% of global searches in 2012 , it also has the most diverse social search offering of any search engine. With its integration with Facebook, Twitter, Quora, Klout, and Foursquare, Bing can give businesses that are heavily active online an edge.
Keep your Facebook page up to date: While social search is not yet part of Facebook's core purpose, the social network has a team of engineers including former search expert Lars Rasmussen working to improve the searchability of its website. Additionally, research by social researcher Dan Zarrella shows that there is a direct relationship between Facebook activity and link building, an essential aspect of off-page SEO.
4. Remember the golden rule

The golden rule of SEO is pretty simple and effective: First and foremost, create good, useful content. The rest will follow. Even with the changes that search engines have undergone over the years, that rule has proven its strength in its effectiveness. Even with the rapid growth of the influence of social search on search engines, the good news is that if you are creating good content, you are already halfway to achieving ranking in this new context.

Useful content is by nature more search engine friendly than sales-oriented content. It's also easier for useful content to be shared between users. The increasingly formal relationship between search engines and social media is actually a natural extension of what's always been true: Content that is relevant and can be trusted for its authority will continue to boost both your search engine and social media rankings.

Do you remember the 4 ways to support SEO through your social media management and strategy? In summary, they are the following:

Make sure your SEO tools are informed of the activity of your social media tools.
Find your social media influencers and encourage them to keep sharing your content.
Stay ahead of changes in social search by investing time in emerging networks and search engines like Google+ and Bing.
Remember the golden rule: Before anything else, create useful and good content for your website and blog and you will increase the chances of it being spread and disseminated through social networks.
Are there any other tips you have found useful when it comes to supporting SEO from social media? Share them with us in the comments.