Five steps to create an effective and attractive digital campaign

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We recently talked about the 3 characteristics of an effective digital campaign . Not only does it have to be attractive, but it must also be useful, timely and consistent. If we take these 3 elements into account, we can think of a campaign that not only attracts interested people, but motivates them to become your customers.

Taking into account industry best practices and our own experience, we present to you the 5 steps to create an effective digital marketing campaign:

1. Produce an irresistible offer : When creating an Inbound Marketing campaign you must have a very detailed image of your target audience in order to create an attractive offer.

Who are your ideal clients and prospects?
What are your biggest concerns, needs and interests?
Where can you find them (search engines, social networks or blogs)?
What types of content do you prefer?
Answering these questions will help you hone in on a very specific audience so you can create something that will be useful to them. Aside from knowing exactly who you're targeting, australia school email database you also need to be sure what stage of the buying process your target audience is in. Maybe they're researching your brand and products, or maybe they already know you and are comparing your offerings to your competitors. You might even come across someone who is determined to buy from the start and just needs a reason to make the decision.

All of these considerations will determine the content of your new offer and make it attractive to your potential customers.

2. Place that offer on your website: You already have an offer, now you need to bring it to light. To do this, the best thing to do is to place it on your website and link it to a call to action that will be connected to a landing page . On this new page, the visitor will have a description of the benefits they will get by downloading your offer and a form they must fill out to receive it. The transaction that is made is an exchange in which the visitor gets the premium content they are interested in and you receive their contact information. Thus, the visitor enters the next stage of the sales process and becomes a prospect or lead.

3. Attach the offer to automated email flows: You've now created your marketing offer and made it visible on your website. Now you need to consider how you're going to nurture the new leads you attract. How are you going to educate them about your company and your products so they can make the purchasing decision? To do that, you need to create email flows, which are automated email series that serve to pre-qualify your leads before handing them over to the sales department. By using workflows, you save time because your leads are educated and qualified in a personalized way.

4. Promote the offer through a blog or social media: Your corporate blog and social media are the perfect place to exchange information with your potential customers. Write articles that outline the benefits or key facts about your offer and publish them on your blog. Also, use your corporate social media to expand the reach of your articles and get them to more people. By keeping an eye on your target audience , you will know how to write better articles and which networks to use to reach them. Finally, don't forget to use calls to action and landing pages to convert visitors into prospects.

5. Measure impact and results: With the first 4 steps you have created a campaign from start to finish and now it is time to analyze its performance. There are a wide range of metrics you can use and each metric tells a different story. If the performance was lower than expected you should take the time to find out exactly which metric needs improvement. To start with a brief look at overall performance, you should review the analytics tied to the landing page that contains the offer.