Improvising is (also) part of Digital Marketing planning
Posted: Thu Dec 05, 2024 8:41 am
A good Digital Marketing strategy is essentially based on planning medium and long-term actions, which aim to maximize results.
Planning allows us to predict situations and anticipate problem-solving, as well as organize tasks without rushing through them. However, since we cannot (yet) see the future, improvisation must also be considered.
Improvisation is part of the strategy. It often reflects a team's ability to act quickly and how it is able to fit an unforeseen demand into its schedule, as well as adapt its planning to the new situation.
In times of technological evolution, where things change in a matter of seconds, the ability to adapt to sudden changes is no longer a differential but has become a prerequisite.
Open planning
Anyone who already knows a little about gambling data taiwan Digital Marketing knows that the analysis of metrics and results must be carried out constantly.
Daily and weekly reports in particular must be considered because, in this time, it is possible to “improvise”, or rather, change the focus or actions in search of the planned results.
Therefore, good planning needs to be “open”. It needs to have “gaps” so that these unexpected situations can be resolved without compromising the rest of the work progress.
Flexibility
There are cases in which simply developing specific actions will not be enough. It will be necessary to change the trajectory, reanalyze what has been implemented and what is yet to come in order to restructure the entire strategy.
This flexibility to understand that it may be necessary to change “everything” is essential for successful results. Because there is no point in having a complete strategy if it does not work.
It is unforgivable for a team specialized in Digital Marketing, for example, to insist on something that is not working. Understanding the need for change, regardless of the stage of the purchase journey, is investing in the lead's evolution towards purchase.
How to improvise according to the sales funnel
If you notice a problem in the first stage, in Attraction, review the defined persona, the proposed themes, the language of the content produced.
However, if the Conversion is not high, it is time to rethink the efficiency of your Landing Page, considering all the fields that make it up and, also, evaluate a possible restructuring of the rich materials made available, in addition, of course, to its form of dissemination.
Relationships cannot be “half-baked”. Newsletters and marketing emails should be examined for data such as click-through rate and open rate to maintain an evolutionary pattern of behavior. If you have sent 2 or 3 marketing emails and your rates have been decreasing, don’t think twice: reconsider the automation and nurturing flows.
However, if the obstacle is in Sales, it is time to gather the sales team, explain the situation, review processes and adopt new approaches.
Have you readjusted your strategy? Did you need to change your focus? Establish new actions? Tell us in the comments!
Planning allows us to predict situations and anticipate problem-solving, as well as organize tasks without rushing through them. However, since we cannot (yet) see the future, improvisation must also be considered.
Improvisation is part of the strategy. It often reflects a team's ability to act quickly and how it is able to fit an unforeseen demand into its schedule, as well as adapt its planning to the new situation.
In times of technological evolution, where things change in a matter of seconds, the ability to adapt to sudden changes is no longer a differential but has become a prerequisite.
Open planning
Anyone who already knows a little about gambling data taiwan Digital Marketing knows that the analysis of metrics and results must be carried out constantly.
Daily and weekly reports in particular must be considered because, in this time, it is possible to “improvise”, or rather, change the focus or actions in search of the planned results.
Therefore, good planning needs to be “open”. It needs to have “gaps” so that these unexpected situations can be resolved without compromising the rest of the work progress.
Flexibility
There are cases in which simply developing specific actions will not be enough. It will be necessary to change the trajectory, reanalyze what has been implemented and what is yet to come in order to restructure the entire strategy.
This flexibility to understand that it may be necessary to change “everything” is essential for successful results. Because there is no point in having a complete strategy if it does not work.
It is unforgivable for a team specialized in Digital Marketing, for example, to insist on something that is not working. Understanding the need for change, regardless of the stage of the purchase journey, is investing in the lead's evolution towards purchase.
How to improvise according to the sales funnel
If you notice a problem in the first stage, in Attraction, review the defined persona, the proposed themes, the language of the content produced.
However, if the Conversion is not high, it is time to rethink the efficiency of your Landing Page, considering all the fields that make it up and, also, evaluate a possible restructuring of the rich materials made available, in addition, of course, to its form of dissemination.
Relationships cannot be “half-baked”. Newsletters and marketing emails should be examined for data such as click-through rate and open rate to maintain an evolutionary pattern of behavior. If you have sent 2 or 3 marketing emails and your rates have been decreasing, don’t think twice: reconsider the automation and nurturing flows.
However, if the obstacle is in Sales, it is time to gather the sales team, explain the situation, review processes and adopt new approaches.
Have you readjusted your strategy? Did you need to change your focus? Establish new actions? Tell us in the comments!