A new product will always benefit from positive publicity and fanfare prior to its launch. A successful launch doesn’t just boost sales — it starts conversations on public forums and social media, and builds momentum among a community of early adopters.
However, there should be a balance between aligning iceland mobile phone numbers database customer expectations with hype for a novel feature or a brand new offering.
Product launch emails are more effective as part of an email series that gradually unveils more information about your new offer before it finally drops on launch day.
To generate the most hype around your new offering, your product launch email series should include:
Attention-grabbing headlines with at least one or two quote-worthy lines in the body of each email
A survey or community thread (like an AMA) that gauges interest and collects feedback
Special access programs or advance notice for product advocates and journalists
Reasonable gaps between each product update including the product teaser and launch day email
Basecamp’s release of its newest book, “It Doesn’t Have to Be Crazy at Work” is a fantastic example of a successful product launch. There was plenty of hype among its tech-savvy user base in the lead-up to its launch and a ton of public interest and media coverage upon release.
By capitalizing on the past success of its first book, “Rework”, Basecamp was able to tap into an established audience eager for more content.
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The more dedicated members of the Basecamp community and Rework fandom went out of their way to rope in prominent authors and tech leaders into public discussions around work-life balance.
Get your existing audience to do the promotional work for you by making it easy for them to share content on social media and participate in public discussions, such as audience Q/A sessions, podcast interviews, and so on.
Easter egg hunts, waiting lists, beta programs, and launch day events are among the most popular ways to promote a new product or service.
10. Post-purchase Emails
Post-purchase emails are after-sale follow-ups. Their content varies depending on your email campaign goals.
You might want to offer better customer service by educating buyers on how to best use your product or letting them know your support team is available to help out when needed.
