Digital Analysts in Spain: All roles, salaries and more
Posted: Thu Dec 05, 2024 10:06 am
We are in a time when digitalisation is a global fact. Therefore, it is absolutely logical that the professional profile of the digital analyst is on the rise. But do we know exactly what the digital analyst does? What are the salary expectations for the position? Does it have any kind of professional projection or is it a static profile? The answer to all these questions, and many others, can be found in this very article, so keep reading.
Why are digital analysts and digital marketing analysts key figures in companies?
The digital age we are in is the next one after the information age. However, it has not separated itself from it completely. Rather, it has integrated it and what changes are the processes. Information is still power.
The problem is that we have a lot more information at our disposal these days, and it is not easy to access. To gain the power that lies behind that information, that is, to be able to carry out more bc data indonesia solid and fact-based strategies, that information must be studied. That is where the role of the digital analyst and web analytics comes into play .
digital analyst
Digital Analyst: What Does He Do?
As for the actual role of this profile and its specific functions within a given company, the description of these corresponds to that organization. However, there are some common aspects that you should take into account if you want to orient your career in this direction.
Functions of the digital analyst
The digital analyst is responsible for analyzing and making sense of the information obtained through the different tools and platforms used by people from different departments.
To do this, you will need to use measuring tools.
In this sense, digital analysts must be concerned about keeping up to date and updating their knowledge in their professional field. The reason is that the digital environment is changing in a very short time. In fact, the functionalities of the tools evolve every day. New tools also emerge that help to optimize the performance of the information collected.
Stay up to date on cybersecurity issues .
Contribute to the development and improvement of business analysis through measurement strategies.
Identify, interpret and analyze the KPIs of the different actions, processes and campaigns.
Lead the implementation of analysis techniques, trends and improvement opportunities.
Digital Marketing Analyst: Duties
Although the functions of a digital analyst can be summarized in the list above, not all analysts are the same. The role of a digital marketing analyst is specific and, therefore, is responsible for a series of well-defined tasks. Specifically, the following:
Stay up to date with the digital tools available on the market, as well as the techniques and marketing strategies of competitors, with the aim of optimising the results of your own strategies.
Produce regular and ad hoc reports so that the company and/or clients have the necessary information to implement new digital marketing strategies and improve sales impact.
Analyze results and develop opportunities for performance improvement.
Communicate and follow up with all departments, whether internal or external.
Digital Analyst: Salary
According to the specialist portal Glassdoor, digital analysts earn an approximate salary of €28,000 per year. The calculation is based on a total of 13 salaries provided by users of the site. They report an annual variable that varies between €3,000 and €5,000.
When we ask ourselves how much a digital marketing analyst earns , the answer is that the average annual salary rises to €32,000 according to the same source. The reason is that it is a more specific profile.
Why are digital analysts and digital marketing analysts key figures in companies?
The digital age we are in is the next one after the information age. However, it has not separated itself from it completely. Rather, it has integrated it and what changes are the processes. Information is still power.
The problem is that we have a lot more information at our disposal these days, and it is not easy to access. To gain the power that lies behind that information, that is, to be able to carry out more bc data indonesia solid and fact-based strategies, that information must be studied. That is where the role of the digital analyst and web analytics comes into play .
digital analyst
Digital Analyst: What Does He Do?
As for the actual role of this profile and its specific functions within a given company, the description of these corresponds to that organization. However, there are some common aspects that you should take into account if you want to orient your career in this direction.
Functions of the digital analyst
The digital analyst is responsible for analyzing and making sense of the information obtained through the different tools and platforms used by people from different departments.
To do this, you will need to use measuring tools.
In this sense, digital analysts must be concerned about keeping up to date and updating their knowledge in their professional field. The reason is that the digital environment is changing in a very short time. In fact, the functionalities of the tools evolve every day. New tools also emerge that help to optimize the performance of the information collected.
Stay up to date on cybersecurity issues .
Contribute to the development and improvement of business analysis through measurement strategies.
Identify, interpret and analyze the KPIs of the different actions, processes and campaigns.
Lead the implementation of analysis techniques, trends and improvement opportunities.
Digital Marketing Analyst: Duties
Although the functions of a digital analyst can be summarized in the list above, not all analysts are the same. The role of a digital marketing analyst is specific and, therefore, is responsible for a series of well-defined tasks. Specifically, the following:
Stay up to date with the digital tools available on the market, as well as the techniques and marketing strategies of competitors, with the aim of optimising the results of your own strategies.
Produce regular and ad hoc reports so that the company and/or clients have the necessary information to implement new digital marketing strategies and improve sales impact.
Analyze results and develop opportunities for performance improvement.
Communicate and follow up with all departments, whether internal or external.
Digital Analyst: Salary
According to the specialist portal Glassdoor, digital analysts earn an approximate salary of €28,000 per year. The calculation is based on a total of 13 salaries provided by users of the site. They report an annual variable that varies between €3,000 and €5,000.
When we ask ourselves how much a digital marketing analyst earns , the answer is that the average annual salary rises to €32,000 according to the same source. The reason is that it is a more specific profile.