What is customer retention?
Customer retention ghana phone number material refers to a company's ability to keep its customers over time, preventing them from switching to competitors or abandoning the use of its products or services. It is a key indicator of customer satisfaction and brand loyalty. Customer retention focuses not only on keeping current customers, but also on maximizing the value they bring to the company throughout their relationship.
Retaining customers is crucial for any business, as it is usually more expensive to acquire new customers than to keep existing ones. Moreover, loyal customers tend to spend more, recommend the brand to others, and be more receptive to new products or services. Therefore, implementing effective retention strategies not only improves revenue in the long run, but also strengthens the company's competitive position in the market.
Using WhatsApp to improve customer retention is a highly effective strategy due to the immediacy, personalization, and accessibility that this platform offers. Below, we share how you can take advantage of WhatsApp to strengthen your relationship with your customers:
