Also, track clients who do not take any action for a long time

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To save on SMS, the company uses a cascading type of notifications: notifications inform customers about upcoming payments, courier contacts and delivery status.

With the help of the solution, the service increased sales by 8.3%.

Not all clients need to be reactivated
You can try to reactivate every customer, but it is not always justified. If the user has notified that he administration directors email list does not want to receive messages from you, accept his choice. Customers who do not fall into the portrait of your target audience and bought accidentally will not bring significant profit when reactivated. Focus on potentially loyal customers - this way you will save your resources and increase the effectiveness of the campaign.



Over time, their number grows in parallel with the costs of servicing the client base.

When working with email newsletters, remember that their open rate affects the company's reputation. The more open letters, the higher the mail rating of your domain. A lot of "dead" clients in the database reduces the reputation, and your letters are more likely to end up in spam. This applies even to those clients who regularly read the newsletter.

How to improve the effectiveness of the reactivation strategy
Try experimenting with A/B tests. They help you choose the best scenario for customer return. To do this, you need to create two identical control groups of users and prepare different mailings.

Based on the results, choose the best option.

For example, a company selling bicycles prepared two versions of SMS mailings. In the first, it informed customers about the start of sales of a new model of bicycles. In the second version, it used a specific offer: "30% discount on all models of bicycles." The second version found the maximum response, and the company used it for mailing to the entire customer base.